The times, they are a changin’. Although it hasn’t officially happened yet, there have been whispers in quite a few places for a while now that things are changing in the world of article marketing, specifically in the article directories…
Topics: article marketing, Content Creation, writing good content

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So what test should you start using? Google’s Website Optimizer gives you two options: and A/B test or a multivariate test.  But it’s not as clear-cut as that. There are actually two ways to run an A/B test using Google’s Website...
Topics: Strategic Planning, testing, Trusted Expert

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This is a continuation of the Trusted Expert posts on testing … For testing purposes and the examples we give, we’re going to be using Google’s Website Analyzer which is part of Google Analytics ( http://www.google.com/analytics/ ).  Why? ...
Topics: Strategic Planning, testing, Trusted Expert

{"title":"7 Steps for Successful Split Testing \u2013 Kinda Science-y Stuff","post_url":"http:\/\/www.johncow.com\/7-steps-for-a-successful-split-testing-kinda-science-y-stuff\/","feed_url":"http:\/\/feeds.feedburner.com\/johncowdotcom","author":"bobmeetsworld","date":"2009-11-10 08:00:34","summary":"This is a continuation of the Trusted Expert posts on testing … For testing purposes and the examples we give, we\u2019re going to be using Google\u2019s Website Analyzer which is part of Google Analytics ( http:\/\/www.google.com\/analytics\/ ).\u00a0 Why?\u00a0..."}

Every single page of you website has elements in it which affect how people view your website. And each of those elements came to be there because of a decision you made. But was it the right decision? You’ll never know how…
Topics: buyer personas, split testing, Strategic Planning, testing, Trusted Expert

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You may not realize it, but the things that will make you a Trusted Expert will also help you with your SEO (Search Engine Optimization)… …which will improve your natural ranking with Google… …which will help people searching...
Topics: Content Creation, SEO, Strategic Planning, Trusted Expert

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