So now that you know exactly how marketing on the web works today, and how it’s vastly different from how advertising used to work, it’s time to start looking at your own communications strategy.  Now we’ll start to delve into…
Topics: Advertising, Strategic Planning

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In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business.  In this post, we’ll talk a little bit about…
Topics: Advertising, Content Creation

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(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media ) It’s all About Communication! If traditional advertising was a speech, then online advertising is a conversation. Your content, in...
Topics: Advertising, Content Creation

{"title":"How it Works Today (Or Should Work)\u2026","post_url":"http:\/\/www.johncow.com\/how-it-works-today-or-should-work%e2%80%a6\/","feed_url":"http:\/\/feeds.feedburner.com\/johncowdotcom","author":"bobmeetsworld","date":"2009-06-29 20:59:47","summary":"(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media ) It\u2019s all About Communication! If traditional advertising was a speech, then online advertising is a conversation. Your content, in..."}

(Continued from the previous post: Wasting Half Your Money on Traditional Advertising ) There was a reason that early online advertising was referred to as ‘New Media’.  Because it was new – really, really, new (hmmm kind of obvious eh?). It was.
Topics: Advertising, Make Moooney Online, making money online, The Net

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Once upon a time, the only way you could get your message out there was to buy advertising, or convince someone to write something about you. It cost a lot of money, and there wasn’t a really good way to…
Topics: Advertising, Ramblings

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