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Invesp Consulting: Conversion, Marketing, Landing Page Optimization

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Most websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to..
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If you are not using email in your business then you will be missing out on major profit opportunities.Since the rise of blogging many people now believe that all they need is a blog, maybe RSS, and email no longer is necessary. Not true!In fact email is.
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Redesigning an existing ecommerce site is much harder than you may think. However, there are a couple of things that you can do to organize your ecommerce site that will immediately increase your conversion rate.1. Browser, engaged, determined: What type.
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In my first post, I discussed the first seven areas you should evaluate your ecommerce options. The areas we covered in the first post are:Out of the box features Time-to-market Ease of migration from current systems to new platform Ease of integration...
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Anyone who sells anything will likely at some point come across this scenario.“My neighbors cousins nephew can do it cheaper”“I only have $20 for the website now we have bought those full color brochures … do you want one? I am...
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