Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.So why are newsletters great? Simple. Instead of...
Topics: basics, General, newsletter

{"title":"A Newsletter Marketing Primer","post_url":"http:\/\/internetmarketing.site-reference.com\/2009\/02\/04\/a-newsletter-marketing-primer\/","feed_url":"http:\/\/internetmarketing.site-reference.com\/feed\/","author":null,"date":"2009-02-04 07:17:40","summary":"Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.So why are newsletters great? Simple. Instead of..."}

Diversified Selling Propositions; the modern equivalent for USPBack in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP....
Topics: General, Marketing concepts, purchase decision, USP

{"title":"Why unique selling propositions are a thing of the past","post_url":"http:\/\/internetmarketing.site-reference.com\/2009\/01\/27\/why-unique-selling-propositions-are-a-thing-of-the-past\/","feed_url":"http:\/\/internetmarketing.site-reference.com\/feed\/","author":null,"date":"2009-01-26 21:56:56","summary":"Diversified Selling Propositions; the modern equivalent for USPBack in the 50\u2019s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; \u2018Unique selling proposition\u2019 or the more oft used acronym \u2013 USP...."}

I spend hours surfing the web, reading articles, and watching videos. Each site gets about a second to lure me in or watch me leave. Knowing how many users are enjoying your content, and how many are bouncing away is the first step in creating a useful...
Topics: conversions, General, Tools and Resources, usability

{"title":"Why I Got Lost and Left Your Site","post_url":"http:\/\/internetmarketing.site-reference.com\/2008\/11\/25\/why-i-got-lost-and-left-your-site\/","feed_url":"http:\/\/internetmarketing.site-reference.com\/feed\/","author":null,"date":"2008-11-25 12:22:16","summary":"I spend hours surfing the web, reading articles, and watching videos. Each site gets about a second to lure me in or watch me leave. Knowing how many users are enjoying your content, and how many are bouncing away is the first step in creating a useful..."}

If you’re a local business owner wondering how the Internet can be useful to you, realizing that online advertising is not only for large companies is the first step. While it’s true that corporations use broad advertising for branding and...
Topics: Advertising, adwords, General, online advertising

{"title":"Advertising on AdWords for Local Business","post_url":"http:\/\/internetmarketing.site-reference.com\/2008\/11\/17\/advertising-on-adwords-for-local-business\/","feed_url":"http:\/\/internetmarketing.site-reference.com\/feed\/","author":null,"date":"2008-11-17 06:26:55","summary":"If you’re a local business owner wondering how the Internet can be useful to you, realizing that online advertising is not only for large companies is the first step. While it’s true that corporations use broad advertising for branding and..."}

I came across a handy little toy the other day that has some interesting applications for those playing in social spaces for fun and profit… It’s called; User Name Check.comThis funky little application searches a TON of the more popular social...
Topics: General, social media, Tools and Resources, username

{"title":"User Name Check \u2013 A very cool tool","post_url":"http:\/\/internetmarketing.site-reference.com\/2008\/11\/11\/user-name-check-%e2%80%93-a-very-cool-tool\/","feed_url":"http:\/\/internetmarketing.site-reference.com\/feed\/","author":null,"date":"2008-11-11 12:30:52","summary":"I came across a handy little toy the other day that has some interesting applications for those playing in social spaces for fun and profit\u2026 It\u2019s called; User Name Check.comThis funky little application searches a TON of the more popular social..."}