Join me for my latest obsession: Surprise.In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web.How often do you visit a website and get surprised?Sure..
Topics: Social Media

{"title":"Where\u2019s the Surprise on the Web?","post_url":"http:\/\/www.instigatorblog.com\/surprise-on-the-web\/2009\/11\/04\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-04 06:21:52","summary":"Join me for my latest obsession: Surprise.In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web.How often do you visit a website and get surprised?Sure.."}

Turns out, people like surprises. Who’d a thunk it?Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing!And most important for businesses out there: People will pay for surprise.Andy Nulman is Mr..
Topics: Marketing

{"title":"People Will Pay for Surprise","post_url":"http:\/\/www.instigatorblog.com\/people-will-pay-for-surprise\/2009\/11\/03\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-03 06:54:28","summary":"Turns out, people like surprises. Who’d a thunk it?Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing!And most important for businesses out there: People will pay for surprise.Andy Nulman is Mr.."}

We often hear, “Creativity loves constraints.”The premise is that real creativity, insight and innovation come out of situations that are constrained in some way. Oftentimes it’s a lack of money that forces startups to be smarter,...
Topics: Startups

{"title":"Creativity Loves Blowing Constraints Out of the Water","post_url":"http:\/\/www.instigatorblog.com\/creativity-loves-blowing-constraints\/2009\/11\/01\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-01 18:20:29","summary":"We often hear, “Creativity loves constraints.”The premise is that real creativity, insight and innovation come out of situations that are constrained in some way. Oftentimes it’s a lack of money that forces startups to be smarter,..."}

…until you’ve actually done it.If you’re running a startup, or thinking about it, or have an inclination that some day you want to, or you work at one, go read Paul Graham’s latest essay, What Startups Are Really Like.For me it...
Topics: Startups

{"title":"You Won\u2019t Believe What Running a Startup is Really Like","post_url":"http:\/\/www.instigatorblog.com\/you-wont-believe-startup\/2009\/10\/27\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-10-27 07:00:21","summary":"…until you’ve actually done it.If you’re running a startup, or thinking about it, or have an inclination that some day you want to, or you work at one, go read Paul Graham’s latest essay, What Startups Are Really Like.For me it..."}

Writing a great survey isn’t easy. At first it might seem straightforward, but after banging out a few questions with your favorite survey tool (I use Wufoo most of the time), you start to see the complexity and intricacies involved.More and more...
Topics: Business

{"title":"How To Write Great Surveys with Actionable Data Results","post_url":"http:\/\/www.instigatorblog.com\/how-to-write-great-surveys\/2009\/10\/27\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-10-27 06:20:14","summary":"Writing a great survey isn’t easy. At first it might seem straightforward, but after banging out a few questions with your favorite survey tool (I use Wufoo most of the time), you start to see the complexity and intricacies involved.More and more..."}