I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes it:The goal of this Supercool School is to empower...
Topics: Startups

{"title":"Speaking at Startup School \u2013 Please Join Me","post_url":"http:\/\/www.instigatorblog.com\/speaking-at-startup-school-please-join-me\/2009\/11\/20\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-20 06:37:08","summary":"I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes it:The goal of this Supercool School is to empower..."}

Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up:Please excuse the rudimentary attempt...
Topics: Personal Development

{"title":"The Half-Life of Trust, Reputation and Social Capital","post_url":"http:\/\/www.instigatorblog.com\/the-half-life-of-trust-reputation-and-social-capital\/2009\/11\/19\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-19 06:21:47","summary":"Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up:Please excuse the rudimentary attempt..."}

Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis).Getting a ton of applicants is easy.Hiring people is easy.But successful recruiting isn’t.Successful recruiting means.
Topics: Business

{"title":"The Future of Recruiting is Inbound","post_url":"http:\/\/www.instigatorblog.com\/future-recruiting-inbound\/2009\/11\/18\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-18 06:59:23","summary":"Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis).Getting a ton of applicants is easy.Hiring people is easy.But successful recruiting isn’t.Successful recruiting means."}

I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to...
Topics: Marketing

{"title":"10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan","post_url":"http:\/\/www.instigatorblog.com\/10-inbound-marketing-key-insights\/2009\/11\/16\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-16 06:23:42","summary":"I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to..."}

As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany.One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which...
Topics: Startups

{"title":"How Copywriting Reveals Market Segmentation Strategies","post_url":"http:\/\/www.instigatorblog.com\/copywriting-market-segmentation\/2009\/11\/13\/","feed_url":"http:\/\/feeds.feedburner.com\/InstigatorBlog","author":"byosko","date":"2009-11-13 13:03:04","summary":"As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany.One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which..."}