Instigator Blog

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I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes it:The goal of this Supercool School is to empower...
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Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up:Please excuse the rudimentary attempt...
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Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis).Getting a ton of applicants is easy.Hiring people is easy.But successful recruiting isn’t.Successful recruiting means.
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I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to...
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As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany.One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which...
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