Apparently a DNA journalist last weekend wrote a story about how a PR executive called him up to pitch a guest article by her client, and she expected the journalist to give her ideas her client can write on. So he was pretty upset.Normally we all have...
Topics: journalists, mediarelations, PR

Take PR personally. It’s not just a profession. It’s the art and science of communication. Human relations and dealing with human sensibilities is a part and parcel of the entire process of communication. It could be about communicating anything…be.
Topics: India, Indian PR industry, industry, PR, PR professionals

It was my first class in PR and as usual I was sitting on the first seat. The professor came in and started the first lecture of the session. I was clueless - what was going on and what they were talking about. It happened because I was not a...
Topics: India, Indian PR industry, PR, PR professionals

Some time back, we went for a pitch to a particular company and it turned out that the client knew every top people in the PR industry, including everybody at our headquarters. ‘How much budget do you have for a PR campaign?’ ‘Don’t worry about..
Topics: India, PR

My dear friends:When I started writing for IPRB, I wanted to make a difference and give some gyan about PR. But as I started writing more, started thinking more and one day I realised that PR is not just about press releases, media relations and many...
Topics: Indian PR industry