We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends...
Topics: marketing, mediarelations, PR, PR tools, PR2.0, public relations india, twitter

{"title":"Indian journalists Twitter lists for PR professionals","post_url":"http:\/\/www.indiaprblog.com\/2009\/11\/indian-journalists-twitter-lists-for-pr-professionals.html","feed_url":"http:\/\/feeds.indiaprblog.com\/indiapr","author":null,"date":"2009-11-04 10:59:00","summary":"We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends..."}

What would an effective social media marketing campaign entail? According to me, there are 4 key quadrants that we especially need to take care of.1. Monitoring mechanism: Have a listening capability and understanding what the various stakeholders are...
Topics: blogger relations, digital marketing, India, marketing, PR2.0, social media

{"title":"4 key components of an effective social media marketing campaign","post_url":"http:\/\/www.indiaprblog.com\/2009\/10\/4-key-components-of-an-effective-social-media-marketing-campaign.html","feed_url":"http:\/\/feeds.indiaprblog.com\/indiapr","author":null,"date":"2009-10-30 02:02:19","summary":"What would an effective social media marketing campaign entail? According to me, there are 4 key quadrants that we especially need to take care of.1. Monitoring mechanism: Have a listening capability and understanding what the various stakeholders are..."}

In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late...
Topics: advertising

{"title":"Chocolate Spoof- Advertising will generate more PR","post_url":"http:\/\/www.indiaprblog.com\/2009\/09\/chocolate-spoof-advertising-will-generate-more-pr.html","feed_url":"http:\/\/feeds.indiaprblog.com\/indiapr","author":null,"date":"2009-09-10 00:37:13","summary":"In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late..."}

One can quote many examples as to why companies go for a makeover. But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it...
Topics: branding, marketing

{"title":"Think 360 \u2013 to launch a complete makeover of your brand","post_url":"http:\/\/www.indiaprblog.com\/2009\/09\/think-360-to-launch-a-complete-makeover-of-your-brand.html","feed_url":"http:\/\/feeds.indiaprblog.com\/indiapr","author":null,"date":"2009-09-06 22:24:49","summary":"One can quote many examples as to why companies go for a makeover. But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it..."}

January 29 is Newspaper Day. Then there is WORLD AMATEUR RADIO DAY(April 18), "NATIONAL PUBLIC RELATIONS DAY(April 21)", WORLD BOOK AND COPYRIGHT DAY(April 23), "WORLE PRESS FREEDOM DAY(May 3)", SPORTS JOURNALISTS DAY(July 2), WORLD...
Topics: advertising, industry, media

{"title":"Days the media, advertising and PR fraternity need to remember","post_url":"http:\/\/www.indiaprblog.com\/2009\/09\/days-the-media-advertising-and-pr-fraternity-need-to-remember.html","feed_url":"http:\/\/feeds.indiaprblog.com\/indiapr","author":null,"date":"2009-09-03 10:34:26","summary":"January 29 is Newspaper Day. Then there is WORLD AMATEUR RADIO DAY(April 18), \"NATIONAL PUBLIC RELATIONS DAY(April 21)\", WORLD BOOK AND COPYRIGHT DAY(April 23), \"WORLE PRESS FREEDOM DAY(May 3)\", SPORTS JOURNALISTS DAY(July 2), WORLD..."}