When I work on e-Commerce optimization projects, I often take clients through several examples of what I consider to be e-Commerce excellence. While I go through this process, it usually doesn’t take long before I mention Amazon.com . Amazon...

{"title":"The 4 Pillars of e-Commerce Excellence, Why Amazon.com Has Earned the \u201cFirst In Mind\u201d Advantage","post_url":"http:\/\/www.hmtweb.com\/blog\/2009\/08\/4-pillars-of-e-commerce-excellence-why.html","feed_url":"http:\/\/feeds.feedburner.com\/TheInternetMarketingDriver","author":"imd","date":"2009-08-25 02:49:16","summary":"When I work on e-Commerce optimization projects, I often take clients through several examples of what I consider to be e-Commerce excellence. While I go through this process, it usually doesn\u2019t take long before I mention Amazon.com . Amazon..."}

More and more small businesses are realizing the importance of advertising online, including how to maximize their presence in Search. As local businesses get more involved in online marketing, they begin to understand how prospective customers research.
Topics: Google, Local-Search, seo

{"title":"Your Google Local Business Center Dashboard, Analyzing and Refining Your Google Maps Listing Based on Analytics","post_url":"http:\/\/www.hmtweb.com\/blog\/2009\/08\/your-google-local-business-center.html","feed_url":"http:\/\/feeds.feedburner.com\/TheInternetMarketingDriver","author":"imd","date":"2009-08-12 09:21:15","summary":"More and more small businesses are realizing the importance of advertising online, including how to maximize their presence in Search. As local businesses get more involved in online marketing, they begin to understand how prospective customers research."}

Headlines can be powerful. Chances are you've come across a headline that was so enticing, you just had to learn more. It may have been funny, shocking, intriguing, etc. I think most marketers would agree that strong headlines can help drive a...
Topics: seo

{"title":"Creative Headlines Versus Descriptive Titles - Why Optimized Titles Tags are Still Important for SEO, My Latest Post on Search Engine Journal","post_url":"http:\/\/www.hmtweb.com\/blog\/2009\/07\/creative-headlines-versus-descriptive.html","feed_url":"http:\/\/feeds.feedburner.com\/TheInternetMarketingDriver","author":"imd","date":"2009-07-31 02:56:50","summary":"Headlines can be powerful. Chances are you've come across a headline that was so enticing, you just had to learn more. It may have been funny, shocking, intriguing, etc. I think most marketers would agree that strong headlines can help drive a..."}

If you’ve read some of my previous posts about SEO, then you know how important I think keyword research is. When you break it down, it’s risky to base decisions on what you think people are searching for versus analyzing the actual data . Once you.
Topics: seo, tools

{"title":"New Features in Keyword Discovery - Also Searched, Successful Search, Core Search Engine Information, and Competitors Search","post_url":"http:\/\/www.hmtweb.com\/blog\/2009\/07\/new-features-in-keyword-discovery-also.html","feed_url":"http:\/\/feeds.feedburner.com\/TheInternetMarketingDriver","author":"imd","date":"2009-07-21 08:24:14","summary":"If you\u2019ve read some of my previous posts about SEO, then you know how important I think keyword research is. When you break it down, it\u2019s risky to base decisions on what you think people are searching for versus analyzing the actual data . Once you."}

Social networking is booming and Facebook is getting a lot of the press. Everyone seems to be friending, tagging, poking, and grabbing their vanity URL’s, including your grandparents. Wait, did I say grandparents? Some recent Facebook research...
Topics: facebook

{"title":"Social Networking Trends: Are People 55 and Older on Facebook?","post_url":"http:\/\/www.hmtweb.com\/blog\/2009\/06\/social-networking-trends-are-people-55.html","feed_url":"http:\/\/feeds.feedburner.com\/TheInternetMarketingDriver","author":"imd","date":"2009-06-30 08:02:21","summary":"Social networking is booming and Facebook is getting a lot of the press. Everyone seems to be friending, tagging, poking, and grabbing their vanity URL\u2019s, including your grandparents. Wait, did I say grandparents? Some recent Facebook research..."}