I was recently invited to give a guest lecture to a group of first year marketing students at Otago University.Thanks to marketing lecturer Phil Osborne for inviting me, and giving me the chance to give the more academic version of our new, improved...
Topics: Blog

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Google’s latest product, Wave, has launched amid great fanfare in the web developer community.So what is it?It’s essentially a reimagining of what we can do on the web - how email, document editing and chat would look if they were designed...
Topics: Blog

{"title":"Google wave - the beginning of something big","post_url":"http:\/\/ijump.co.nz\/google-wave-the-beginning-of-something-big\/","feed_url":"http:\/\/ijump.co.nz\/feed\/","author":null,"date":"2009-06-03 18:23:39","summary":"Google’s latest product, Wave, has launched amid great fanfare in the web developer community.So what is it?It’s essentially a reimagining of what we can do on the web - how email, document editing and chat would look if they were designed..."}

Vodafone discovered the wrath of the Twittersphere last week, and to their credit, they listened.Lance Wiggs has a fantastic blog post explaining the background, and the comments are well worth reading too.It made waves, even worthy of a mention on Radio.
Topics: Blog, pitfalls, social media strategy, Twitter, vodafone

{"title":"Vodafone and Twitter - what went wrong, what went right?","post_url":"http:\/\/ijump.co.nz\/vodafone-and-twitter-what-went-wrong-what-went-right\/","feed_url":"http:\/\/ijump.co.nz\/feed\/","author":null,"date":"2009-06-01 22:44:45","summary":"Vodafone discovered the wrath of the Twittersphere last week, and to their credit, they listened.Lance Wiggs has a fantastic blog post explaining the background, and the comments are well worth reading too.It made waves, even worthy of a mention on Radio."}

Stomp! is extraordinary. We were treated to a performance last night by Josie from The Edge , who’s exploring social media (watch for our interview with her on iJumpTV soon!).What struck me - pardon the pun - was how applicable Stomp was to social..
Topics: Blog

{"title":"What STOMP! can show us about social media","post_url":"http:\/\/ijump.co.nz\/what-stomp-can-show-us-about-social-media\/","feed_url":"http:\/\/ijump.co.nz\/feed\/","author":null,"date":"2009-05-20 21:21:04","summary":"Stomp! is extraordinary. We were treated to a performance last night by Josie from The Edge , who’s exploring social media (watch for our interview with her on iJumpTV soon!).What struck me - pardon the pun - was how applicable Stomp was to social.."}

Hard on the heels of our handy collection of NZ social media stats, we have new stats about how kiwis use social media from Nielsen Online.From the press release:“Our survey results provide fascinating insight into the online behaviour of New...
Topics: Blog

{"title":"More stats - just in from Nielsen Online","post_url":"http:\/\/ijump.co.nz\/more-stats-just-in-from-nielsen-online\/","feed_url":"http:\/\/ijump.co.nz\/feed\/","author":null,"date":"2009-05-17 22:41:57","summary":"Hard on the heels of our handy collection of NZ social media stats, we have new stats about how kiwis use social media from Nielsen Online.From the press release:\u201cOur survey results provide fascinating insight into the online behaviour of New..."}