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Latest Content

The Social Media Monitoring Funnel - 149 days ago

In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to...
Topics: Blog, Ignite News

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How MC Hammer went from caricature to human being–the social media story - 150 days ago

Please Hammer, don’t hurt me.But you know more than anyone that you went from A-lister to punchline sometime in the early 1990s. Your very public bankruptcy only made it worse.  You were Vanilla Ice, just with more than one hit.Something unusual...
Topics: Blog, Social Media News

{"title":"How MC Hammer went from caricature to human being\u2013the social media story","post_url":"http:\/\/www.ignitesocialmedia.com\/mc-hammer-social-media-marketing\/","feed_url":"http:\/\/www.ignitesocialmedia.com\/feed\/","author":null,"date":"2009-02-05 05:10:43","summary":"Please Hammer, don’t hurt me.But you know more than anyone that you went from A-lister to punchline sometime in the early 1990s. Your very public bankruptcy only made it worse.\u00a0 You were Vanilla Ice, just with more than one hit.Something unusual..."}

The Smartwool Experiment: A Story About the Corporate Response to Social Media - 152 days ago

Let’s talk about socks. These often over-looked parts of your ensemble are a 3.3 Billion dollar per year industry.  And you probably take them for granted. Smartwool has been earning accolades for their socks, especially for active outdoor use, since..
Topics: Blog, Blogging, social media marketing mistakes, Social Media News, Social Media Transparency

{"title":"The Smartwool Experiment: A Story About the Corporate Response to Social Media","post_url":"http:\/\/www.ignitesocialmedia.com\/the-smartwool-experiment\/","feed_url":"http:\/\/www.ignitesocialmedia.com\/feed\/","author":"brian-chappell","date":"2009-02-03 10:23:15","summary":"Let\u2019s talk about socks. These often over-looked parts of your ensemble are a 3.3 Billion dollar per year industry.\u00a0 And you probably take them for granted. Smartwool has been earning accolades for their socks, especially for active outdoor use, since.."}

As E-Mail Open Rates Plunge, Social Media Marketing Makes Even More Sense - 223 days ago

I was speaking with a friend the other day, as she had the opportunity to take a new job in social media marketing at the large company she worked for. The job was only funded for one year, however, so she was going to sit tight, feeling it was too...
Topics: Blog, Social Media News

{"title":"As E-Mail Open Rates Plunge, Social Media Marketing Makes Even More Sense","post_url":"http:\/\/www.ignitesocialmedia.com\/email-open-rates-fall\/","feed_url":"http:\/\/www.ignitesocialmedia.com\/feed\/","author":null,"date":"2008-11-24 04:33:21","summary":"I was speaking with a friend the other day, as she had the opportunity to take a new job in social media marketing at the large company she worked for. The job was only funded for one year, however, so she was going to sit tight, feeling it was too..."}

Social Media Marketing Example #4: Del Monte Foods - 258 days ago

Because of brand recognition, I’ve only associated Del Monte with fruit, rather than an entire line of products like 9 Lives, Starkist, Snausages, Milk Bone, and Kibbles and Bits. That being said, this overview will include a few of these lines...
Topics: Uncategorized

{"title":"Social Media Marketing Example #4: Del Monte Foods","post_url":"http:\/\/www.ignitesocialmedia.com\/social-media-marketing-example-4-del-monte-foods\/","feed_url":"http:\/\/www.ignitesocialmedia.com\/feed\/","author":null,"date":"2008-10-20 08:33:02","summary":"Because of brand recognition, I’ve only associated Del Monte with fruit, rather than an entire line of products like 9 Lives, Starkist, Snausages, Milk Bone, and Kibbles and Bits. That being said, this overview will include a few of these lines..."}