What makes a good website? Is it the slickness of the look and feel, the features that the site offers, the interesting content or the ease of use?The look and feel of your site maybe sensational, but what’s the point if it does not accomplish its..
Topics: customers, design, simple user testing, ui, Usability, user interface, User Interfaces, users

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In my previous post, I attempted to define customer experience. This post however will actually prove how important it is to pay attention to the customer.Lets take ecommerce consumer electronic sites for example. Research in this area states that the..
Topics: customers, design, Usability

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Customer Experience… the term gets thrown around quite a bit of late… but what does it mean and how does it translate into a discipline & something that anyone can relate to. So what is customer experience?Customer experience is the...
Topics: Usability

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As a follow up to my article “Four Steps to Successful Banner Ads“, it’s only apt that I address some best practices that should be followed for online advertising in general. From a usability point of view it is necessary to follow these...
Topics: ad banners, ads, adsense, Brand identity, branding, contextual advertising, design, keywords, online ads, online advertising

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As a follow up to my article “Four Steps to Successful Banner Ads“, it’s only apt that I address some best practices that should be followed for online advertising in general. From a usability point of view it is necessary to follow these...
Topics: ad banners, ads, adsense, Brand identity, branding, contextual advertising, design, keywords, online ads, online advertising

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