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Latest Content

The curse of the middling score - 87 days ago

A game with an original premise, intriguing storytelling, artfully crafted visuals, an edgy atmosphere and OK controls recently came out: Cursed Mountain for the Wii. Unfortunately it has been consigned to the graveyard of the middling score....
Topics: curse, cursed mountain, game, gamerankings, reviews, revolutions, scores, trends, wii

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Anyone can make a compelling promotion - 151 days ago

I’ve settled on a simple formula for crafting a promotional message.   The approach is to engage the target audience on a basic emotional level plus a rational intentional level, then have a single obvious next step for them to take.  Granted,...
Topics: ads, creative delivery, formula, marketing, method, promotions

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Google’s choice of utility over beauty - 241 days ago

Bruce Temkin, whose blog I follow fervently, just commented on the design approach taken by Google.  He felt conflicted after reading insights into Google’s method and raised the question of whether good design needs a soul.  It’s a great...
Topics: apple, beauty, compromise, creative delivery, delight, design, google, method, soul, style, user interface, utilitarian, utility

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It’s the era of the spatial UI - 252 days ago

There’s a quiet user experience revolution going on, and although many people are aware of it on an ‘oh that’s neat’ level, I predict that we’ll see a snowball effect of user experiences in 3 dimensions.The two big players...
Topics: 3D, general, gestures, imax, Innovation, iphone, point, revolutions, siftables, spatial, tilt, trends, ui, user interface, UX, wii

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UX needs apprenticeships - 272 days ago

the great UX companies of tomorrow are the ones who are actively mentoring their people as apprentices today and for the future
Topics: apprentice, apprenticeships, creative delivery, energizing, interactive, learning, mentor, mentoring, method, skills, training, UX

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