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Latest Content

Business Writing: Choosing the Right Paper - 70 days ago

When you send a letter to a friend, or pen pal, the stationery can give clues to your feelings, and your opinion of the recipient. Many times the clues are as subtle as body language in a face-to-face conversation. What does your stationary say about you.

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The Value of a Thank You Note - 70 days ago

It seems like a lifetime ago when thank you cards were a strong part of everyday life. Thank you’s were sent to show appreciation for everything from someone sending an unexpected gift to getting help with a garage sale. Over time, thank you cards only.

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Avoid These Mistakes in Your Online or Paper Brochure - 78 days ago

Someone who picks up your brochure or clicks onto your World Wide Web page is thinking, "Why should I buy from you?" or "What's in this for me?" And right at the top, during the first moments of contact, those are the questions...

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Your Voice on Paper - 78 days ago

It's wise to match the personality of your prose with your business image and your target market. Do you want to present yourself as the customer's ally? As a no-nonsense expert? As a refined, cosmopolitan colleague? As an efficient,...

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Guarantees With Oomph - 78 days ago

The word "guarantee," like the word "free," has a specific meaning that the Federal Trade Commission and state attorneys general enforce. Not long ago a real estate appraiser asked my opinion of his new brochure. "'Guaranteed.

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