Sysomos, the company behind social media analytics products Heartbeat and Map, is quickly becoming my favorite source of research on how we use social platforms.Sysomos had put together an excellent report on Twitter users in June 2009. Now, Sysomos has..
Topics: Analytics, Brands, Facebook, Marketing, Michael Jackson, Research, Social Media, Sysomos

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I recently wrote about how I rediscovered the importance of storytelling at TEDIndia. I have been thinking a lot about storytelling since then, especially the role of storytelling in social media marketing. I have come to the conclusion that social media.
Topics: Business Objectives, Conversations, Digital Storytelling, Marketing, Noteworthy, Sharing, Social Media, Stories, Storytelling

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At 2020 Social, we believe that business is social. Here are five reasons why.1. Consumer Generated Content: Your consumers are authors, photographers and filmmakers, all rolled into one. Tap into their creativity, ask them to interpret your brand.2....
Topics: 20:20 Social, Business, Collaboration, Community, consumer generated content, Conversation, Marketing, Noteworthy, Social Media

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Gauravonomics has been nominated in the Best Business Blog Category in Indibloggies 2008. Yes, that’s right: Indibloggies 2008 is running more than a year behind schedule in spite of the determined efforts of Debashish and others.Here’s the...
Topics: Announcements, Awards, Best Business Blogs, Blogging, Indian-Weblog-Awards, Indibloggies 2008

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Gaurav and Gautam collaboratively wrote this blog post on a wiki. This is the first in the series of blog posts where we will explore how social technologies, when used effectively within the organization, can create significant business value for Indian.
Topics: Business, Enterprise Collaboration, organizational collaboration, Organizational Development, Social Business Strategy, Social Media, Social Technologies

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