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Marketing & Strategy Innovation Blog
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7 New Profit Opportunities in Mobile Retail - 4 days ago
We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves... Topics: Alain Thys, Futurelab, Marketing & Strategy Innovation, mobile, mobile retail, opportunities, profit, report
Your Reputation Sucks - 6 days ago
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs , which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010). In case you haven't noticed it, almost every.. Topics: Bright Lights & Dim Bulbs, conversations, credibility, Jonathan Salem Baskin, marketing, Marketing & Strategy Innovation, reputation
McDonald’s Serves up Social Media - 6 days ago
McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it positive. This presentation from Heather Oldani , their Director of PR, is. Topics: Marketing & Strategy Innovation, Matt Rhodes, online communities, social media

Introducing … the Green Confidence Index - 33 days ago
Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well. Topics: environment, green, green consumerism, Joel Makower, Marketing & Strategy Innovation, public awareness, surveys

Algorithm Fetishism or What Facebook Gets Wrong - 33 days ago
My Facebook news feed is overflowing with people complaining about the changes to Facebook’s news feed/live feed. They boil down to two complaints (1) the news feed has too little and (2) the live feed has too much. Topics: communication, Facebook, Marketing & Strategy Innovation, Nancy Baym, social networks
























