We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves...
Topics: Alain Thys, Futurelab, Marketing & Strategy Innovation, mobile, mobile retail, opportunities, profit, report

{"title":"7 New Profit Opportunities in Mobile Retail","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/11\/7_new_profit_opportunities_mob.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":"AlainT","date":"2009-11-25 08:37:37","summary":"We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves..."}

(NOTE: This essay draws on a chapter in my new book,  Bright Lights & Dim Bulbs , which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010). In case you haven't noticed it, almost every..
Topics: Bright Lights & Dim Bulbs, conversations, credibility, Jonathan Salem Baskin, marketing, Marketing & Strategy Innovation, reputation

{"title":"Your Reputation Sucks","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/11\/your_reputation_sucks.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":"AlainT","date":"2009-11-24 07:04:41","summary":"(NOTE: This essay draws on a chapter in my new book,"}

McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it positive. This presentation from Heather Oldani , their Director of PR, is.
Topics: Marketing & Strategy Innovation, Matt Rhodes, online communities, social media

{"title":"McDonald\u2019s Serves up Social Media","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/11\/mcdonald%E2%80%99s_serves_social_media.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":"AlainT","date":"2009-11-24 06:23:41","summary":"McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it positive. This presentation from Heather Oldani , their Director of PR, is."}

Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well.
Topics: environment, green, green consumerism, Joel Makower, Marketing & Strategy Innovation, public awareness, surveys

{"title":"Introducing \u2026 the Green Confidence Index","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/introducing_%E2%80%A6_green_confidence.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-27 12:59:41","summary":"Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well."}

My Facebook news feed is overflowing with people complaining about the changes to Facebook’s news feed/live feed. They boil down to two complaints (1) the news feed has too little and (2) the live feed has too much.
Topics: communication, Facebook, Marketing & Strategy Innovation, Nancy Baym, social networks

{"title":"Algorithm Fetishism or What Facebook Gets Wrong","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/algorithm_fetishism_or_what_fa.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-27 12:38:41","summary":"My Facebook news feed is overflowing with people complaining about the changes to Facebook’s news feed\/live feed. They boil down to two complaints (1) the news feed has too little and (2) the live feed has too much. "}