Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well.
Topics: environment, green, green consumerism, Joel Makower, Marketing & Strategy Innovation, public awareness, surveys

{"title":"Introducing \u2026 the Green Confidence Index","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/introducing_%E2%80%A6_green_confidence.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-27 12:59:41","summary":"Today marks the launch of a new monthly index, the Green Confidence Index , aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well."}

My Facebook news feed is overflowing with people complaining about the changes to Facebook’s news feed/live feed. They boil down to two complaints (1) the news feed has too little and (2) the live feed has too much.
Topics: communication, Facebook, Marketing & Strategy Innovation, Nancy Baym, social networks

{"title":"Algorithm Fetishism or What Facebook Gets Wrong","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/algorithm_fetishism_or_what_fa.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-27 12:38:41","summary":"My Facebook news feed is overflowing with people complaining about the changes to Facebook’s news feed\/live feed. They boil down to two complaints (1) the news feed has too little and (2) the live feed has too much. "}

There are too many stories of brands having tried and failed to use social media effectively. It may have been a disaster or, more usually, just not have had the impact and return on investment for the brand as it might have had. The most effective way...
Topics: brands, buzz, engagement, Marketing & Strategy Innovation, Matt Rhodes, social media

{"title":"Getting Started 3: Have a Go and Experiment with Social Media","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/getting_started_3_have_go_and_.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-27 11:28:41","summary":"There are too many stories of brands having tried and failed to use social media effectively. It may have been a disaster or, more usually, just not have had the impact and return on investment for the brand as it might have had. The most effective way..."}

Watching TV is almost always a social experience.  We talk to the people in the room with us. We talk to our friends on the phone, by instant messenger or on Facebook. We talk to people with similar interests in forums and chat rooms. Some of us...
Topics: BBC, chat, conversations, iTV, Marketing & Strategy Innovation, Matt Rhodes, social media, TV

{"title":"Live TV and Real-time Chat: X Factor and Strictly Come Dancing","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/live_tv_and_real_time_chat_x_f.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-25 13:55:41","summary":"Watching TV is almost always a social experience."}

This Axe ad from Uruguay is the best mobile "send SMS and get something" implementation I've seen. Send a text message after dark to a phone number listed on the ad, and you'll get the missing fragment of the picture. Good teaser,...
Topics: ads, Axe, Ilya Vedrashko, Marketing & Strategy Innovation, mobile, sms

{"title":"Send SMS to Complete This Ad","post_url":"http:\/\/www.futurelab.net\/blogs\/marketing-strategy-innovation\/2009\/10\/send_sms_complete_ad.html","feed_url":"http:\/\/feeds.feedburner.com\/Futurelab","author":null,"date":"2009-10-24 14:38:41","summary":"This Axe ad from Uruguay is the best mobile \"send SMS and get something\" implementation I've seen. Send a text message after dark to a phone number listed on the ad, and you'll get the missing fragment of the picture. Good teaser,..."}