That's the headline I wrote for my advertising copywriting professor at The University of Oregon back in 1989 while working on some campaign ideas for our local blood drive. I absolutely LOVED writing advertising, which of course led me to...

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I have currently been working hard on my mortgage company, and I realized that even though I have owned the company for over 8 years, there is something missing from my business plan. Culture. Even though our company is recognized...

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I think we are all getting smarter. I also think we are getting less done. We are becoming semi-experts on nearly everything that interests us with the point-and-click database of knowledge that is the internet. So, when I discuss with...

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I was reading an article by Brad Sugars (founder of Action Coach International) on Entrepreneur.com last month, and he said something that has really stuck with me. This is not the exact quote, but pretty close: "When building a restaurant...

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Yes, I admit it. I'm a Seth junkie, and I promise I am not turning this blog into a Seth Godin fan club, but you really do need to check out his blog today. His post today about viral marketing...

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