People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners...
Topics: Branding, Search Engine Guide

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Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact,.
Topics: Branding, Search Engine Guide

{"title":"Why Branding Matters to Small Businesses","post_url":"http:\/\/www.searchengineguide.com\/stoney-degeyter\/why-branding-matters-to-small-businesses.php","feed_url":"http:\/\/www.emarketingperformance.com\/feed\/rss\/","author":"st0n3y","date":"2009-10-27 07:34:38","summary":"Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact,."}

“There will be fat years and there will be lean years. But it is going to rain.”–Don Draper, Creative Director, Sterling Cooper Advertising AgencyThe fictional character on the TV show Mad Men, when speaking to the executives of London..
Topics: budget, Search Engine Guide, SEO

{"title":"Affording SEO in Tough Economic Times","post_url":"http:\/\/www.searchengineguide.com\/stoney-degeyter\/affording-seo-in-tough-economic-times.php","feed_url":"http:\/\/www.emarketingperformance.com\/feed\/rss\/","author":"st0n3y","date":"2009-10-22 10:20:11","summary":"“There will be fat years and there will be lean years. But it is going to rain.”–Don Draper, Creative Director, Sterling Cooper Advertising AgencyThe fictional character on the TV show Mad Men, when speaking to the executives of London.."}

The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO...
Topics: Search Engine Guide, SEO

{"title":"An Open Letter to a Client in Search of an SEO Provider","post_url":"http:\/\/www.searchengineguide.com\/stoney-degeyter\/an-open-letter-to-a-client-in-search-of.php","feed_url":"http:\/\/www.emarketingperformance.com\/feed\/rss\/","author":"st0n3y","date":"2009-10-20 08:51:08","summary":"The idea for this post has two sources. The first was a post on SEOmoz about someone’s failed attempt to get quotes for SEO. In light of that firestorm, I was asked if I would write a blog post about how potential clients should approach SEO..."}

There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only..
Topics: Search Engine Guide, SEO, seo business, seo clients

{"title":"7 Worst Things (Bad) SEO Clients Do","post_url":"http:\/\/www.searchengineguide.com\/stoney-degeyter\/7-worst-things-bad-seo-clients-do.php","feed_url":"http:\/\/www.emarketingperformance.com\/feed\/rss\/","author":"st0n3y","date":"2009-10-14 08:35:25","summary":"There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only.."}