You may have noticed things have been a little quiet around here... That's because I've been busy setting up the Sitebrand blog - Persuasive e-Marketing . Persuasive e-Marketing will basically be the same as e-buzz - I'll be the chief...

{"title":"To my dear subscribers: e-buzz is outta here!","post_url":"http:\/\/www.cardcommunications.com\/blog\/2007\/07\/to-my-dear-subscribers-e-buzz-is-outta.html","feed_url":"http:\/\/www.cardcommunications.com\/blog\/rss.xml","author":null,"date":"2007-07-19 06:00:34","summary":"You may have noticed things have been a little quiet around here... That's because I've been busy setting up the Sitebrand blog - Persuasive e-Marketing . Persuasive e-Marketing will basically be the same as e-buzz - I'll be the chief..."}

Well you're in luck! Mark Brownlow, of No man is an iland fame, has created " OnlineMarketing.info " a search engine that includes only the best email marketing resources. Check it out... Given card's acquisition by Sitebrand, the...

{"title":"Looking to search all the best e-marketing info?","post_url":"http:\/\/www.cardcommunications.com\/blog\/2007\/07\/looking-to-search-all-best-e-marketing.html","feed_url":"http:\/\/www.cardcommunications.com\/blog\/rss.xml","author":null,"date":"2007-07-06 09:27:44","summary":"Well you're in luck! Mark Brownlow, of No man is an iland fame, has created " OnlineMarketing.info " a search engine that includes only the best email marketing resources. Check it out... Given card's acquisition by Sitebrand, the..."}

So given the buzz recently stirred up by Chad White about whether text or button links work best for calls to action... We decided to run a little test with our final edition of our e-bulletin Expresso . Due to our acquisition by Sitebrand , we are...

{"title":"Experimenting with link placement\/call to action...","post_url":"http:\/\/www.cardcommunications.com\/blog\/2007\/07\/experimenting-with-link-placementcall.html","feed_url":"http:\/\/www.cardcommunications.com\/blog\/rss.xml","author":null,"date":"2007-07-04 07:58:11","summary":"So given the buzz recently stirred up by Chad White about whether text or button links work best for calls to action... We decided to run a little test with our final edition of our e-bulletin Expresso . Due to our acquisition by Sitebrand , we are..."}

One of the many mysteries of email marketing is the definition of key metrics - unfortunately, there are no standards, and it can be tricky to find out how they are calculated. Lucky for you, Tamara Gielen over at Tamara's Email Marketing Best...

{"title":"Basic email metrics explained....","post_url":"http:\/\/www.cardcommunications.com\/blog\/2007\/07\/basic-email-metrics-explained.html","feed_url":"http:\/\/www.cardcommunications.com\/blog\/rss.xml","author":null,"date":"2007-07-04 06:30:12","summary":"One of the many mysteries of email marketing is the definition of key metrics - unfortunately, there are no standards, and it can be tricky to find out how they are calculated. Lucky for you, Tamara Gielen over at Tamara's Email Marketing Best..."}

It's so easy to pick apart email newsletters - but every once in a while we have to stop and give kudos to a great one... Especially when a couple of email marketing specialists start raving about it (and it's not one of our clients), you know...

{"title":"Compliments to the chef...err.. email marketer!","post_url":"http:\/\/www.cardcommunications.com\/blog\/2007\/06\/compliments-to-cheferr-email-marketer.html","feed_url":"http:\/\/www.cardcommunications.com\/blog\/rss.xml","author":null,"date":"2007-06-29 04:28:29","summary":"It's so easy to pick apart email newsletters - but every once in a while we have to stop and give kudos to a great one... Especially when a couple of email marketing specialists start raving about it (and it's not one of our clients), you know..."}