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Latest Content

What the heck is 7-BIT ASCII? - 760 days ago

Many of you seasoned email marketers may already know this but many email services will not properly read some standard punctuation marks and other symbols. (This is one of the simple, but very important little tips I am learning as a result of using...
Topics: 7-BIT ASCII, Dreamweaver, email design, Email Marketing Tips, NextStudent, Responsys, W3C Standards

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Email Marketing Miracle - 761 days ago

I took a very long hiatus from not just this blog but blogging altogether. I had realized that it was proving very difficult to find the time to post truly relevant topics and like you, I am very much aware that most of what is posted “out...
Topics: email design, Email Marketing Tips, marketing, NextStudent, Responsys

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New Overture Sponsored Search - 860 days ago

I do some of the daily PPC reporting for my company - collecting data from a  variety of sources, including Google Adwords and Overture Sponsored Search. NextStudent recently upgraded to Overture’s new (and thankfully improved) Sponsored Search...
Topics: NextStudent, Overture, Overture Sponsored Search, PPC, PPC Reporting, Review of Overture Sponsored Search

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Wii Will Rock You! - 867 days ago

My company recently published an article about How to Throw the Ultimate College Wii Party! I was totally unaware of what Wii was before this article was written (I’ve seen a few commercials about it but like many of the drug commercials out now,...
Topics: NextStudent, Wii, Wii Party

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Email Subject Lines - 868 days ago

Just a quick post - the end of my weekend is drawing close and I want to try and enjoy what’s left! I tried a few of my new subject lines last week and I’m very happy to report that they worked out very well. With one email, the open rate was.

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