After reading my articles on how to find copywriting clients, a student of mine, Jeff, asked me an interesting question.He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when..
Topics: Articles, benefit, business, concession, consultation, copywriter, copywriting, discount, freelance, Herb Cohen, Larry Winget, marketing, offer, principle, promotion, Roger Dawson, salesletter, selling, speaker, student, success, testimonial, tips

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Lately, I’m seeing a lot of posts in public forums and blogs these days about people getting sick and tired of seeing “crappy,” “hypey,” used-car, Ginsu-like, looooong copy.Some of them come from guru-bashing naysayers who hate marketing, which.
Topics: advertising, agency, Articles, conversion, copy, copywriter, copywriting, joe girard, marketer, marketing, newbie, objection, psychology, selling, speaking, success

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In The Death of The Salesletter, I talked about hiding content so it could open up based on a user’s actions and thereby personalizing the salesletter, dynamically, on the fly.You can hide content on the same sales page, making the page look shorter...
Topics: Articles, code, content, copywriter, copywriting, css, faq, html, interactivity, javascript, personalization, salesletter, selling, tips, toggle, window

{"title":"How to Make Salesletters Interactive","post_url":"http:\/\/www.michelfortin.com\/how-to-make-salesletters-interactive\/","feed_url":"http:\/\/www.successdoctor.com\/feed\/","author":null,"date":"2009-11-12 08:45:55","summary":"In The Death of The Salesletter, I talked about hiding content so it could open up based on a user\u2019s actions and thereby personalizing the salesletter, dynamically, on the fly.You can hide content on the same sales page, making the page look shorter..."}

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today’s economy. So I said to myself, “Why not republish it?” So here it is. Enjoy!If there is something about which I’m pretty adamant, it’s the idea of.
Topics: Articles, bliss, business, customer, focus, happiness, hate, hype, jack trout, jim rohn, joseph campbell, joy, love, market, marketing, money, perception, positioning, profit, prospect, relationship, secret, solution, success, uniqueness, value

{"title":"The Greatest Marketing Secret of All Time","post_url":"http:\/\/www.michelfortin.com\/greatest-marketing-secret-time\/","feed_url":"http:\/\/www.successdoctor.com\/feed\/","author":null,"date":"2009-11-03 10:15:14","summary":"I wrote this article way back in 1998. It seems to have made a resurgence, especially with today\u2019s economy. So I said to myself, \u201cWhy not republish it?\u201d So here it is. Enjoy!If there is something about which I\u2019m pretty adamant, it\u2019s the idea of."}

If you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video.Called “crowdsourcing,” this relatively new outsourcing technique — I say...
Topics: crowdsourcing, free, freelance, media, Michel Fortin, money, News, outsourcing, planning, risk, skill, success, sylvie fortin, training, video, webinar, work, workaholics4hire

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