Remember the old game? You'd aim your bike or your car at another bike or car and barrel towards each other. Whoever swerved before the collision was "the chicken." Lots of businesses play the same game with their pricing. They lock on with.
Topics: Business owner/leader stuff, Customers/Clients, Sales strategy

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Roger von Oech is responsible for whacking me upside the head more times than I can count. 20+ years ago, he created a fantastic creativity tool called A Creative Whack Pack. It's an illustrated deck of 64 creative thinking strategies that will whack.
Topics: Innovation & Creativity

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There's nothing less interesting or more standard than a bar code, right? Not according to the people at Design Barcode, where the status quo is anything but! Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop.
Topics: Innovation & Creativity

{"title":"You can put a dash of brand just about anywhere","post_url":"http:\/\/www.drewsmarketingminute.com\/2009\/11\/you-can-put-a-dash-of-brand-just-about-anywhere.html","feed_url":"http:\/\/feeds.feedburner.com\/TheMarketingMinute","author":"DrewMcLellan","date":"2009-11-15 14:51:37","summary":"There's nothing less interesting or more standard than a bar code, right? Not according to the people at Design Barcode, where the status quo is anything but! Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop."}

I will try to make this brief. Last spring, I was approached by a company in the UK called Logo Inn who creates logos and identity packages online. They wanted to do a contest, demonstrating their services. So I did a series of posts on logo design and...
Topics: Innovation & Creativity

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Neil Sawers, a 25+ year corporate writing veteran can show you how. In his new book, How to Write Proposals, Sales Letters and Reports, he spells it out in easy to understand, follow and learn examples and guidelines. But don't take my word for it....

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