The classic Star Trek quote of “The needs of the many outweigh the needs of the few, or the one,” might sound like a vague movie line, but think again. It actually applies to many situations in life - including how small business owners manage their..

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What do you have to brag about?If you've been following this "Competitive Advantage" series (an introduction and what's important to your customer) , you might have noticed that it's not that easy to come up with a really good...

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 In today’s #DIYMKT Tweet Chat we confronted the issues of connecting with customers.  We all know it’s good to connect with customers, but actually doing it leaves most of us a little confused.   What does connecting with...
Topics: #DIYMKT, customer, Everyone, Marketing, strategy, Twitter

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 I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason,.
Topics: #DIYMKT, Advertising and Marketing, Business, Everyone, Facebook, LinkedIn, Marketing, sales

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The Diy Marketers Guide To A Magnetic MarketingView more presentations from Ivana Taylor.A couple of weeks ago, I was a presenter at the Office Space Co-Working BizCamp.  When I asked what they wanted to hear about, Kelly Brown’s answer was...
Topics: Everyone

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