After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony DiResta. Tony guided WOMMA through our work that led to the recent FTC Guidelines on Endorsements and Testimonials. He's...
Topics: Consumer Marketing, Health, Web 2.0, WOM

{"title":"WOMMA Looks at the FDA Social Media Hearings","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/11\/womma-looks-at-the-fda-social-media-hearings.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-11-14 15:59:32","summary":"After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony DiResta. Tony guided WOMMA through our work that led to the recent FTC Guidelines on Endorsements and Testimonials. He's..."}

I attended most of the the two day FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The agenda was jam-packed. It was like speed-dating or some other rapid-fire challenge. While I was skeptical of...
Topics: Consumer Marketing, Health, Web 2.0, WOM

{"title":"WOMMA Presents at the FDA Social Media Hearings","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/11\/womma-presents-at-the-fda-social-media-hearings.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-11-14 14:47:55","summary":"I attended most of the the two day FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The agenda was jam-packed. It was like speed-dating or some other rapid-fire challenge. While I was skeptical of..."}

On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into considering new guardrails for health products marketers...
Topics: Health, WOM

{"title":"WOMMA to Present at FDA Hearings on Social Media","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/11\/womma-to-present-at-fda-hearings-on-social-media.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-11-01 21:01:00","summary":"On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into considering new guardrails for health products marketers..."}

We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm) monitoring solutions for brands. After having done two enterprise-level evaluations for global brands - each with different...
Topics: Blogging, Brand Stewardship, Mapping, WOM

{"title":"The Trends in Next Generation Listening Posts (and Looking Glass)","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/the-trends-in-next-generation-listening-posts-and-looking-glass.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-28 05:18:44","summary":"We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm) monitoring solutions for brands. After having done two enterprise-level evaluations for global brands - each with different..."}

The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new "earned" media), owned media..
Topics: Blogging, Brand Stewardship, Consumer Marketing, Interactive Marketing, WOM

{"title":"The Power of Owned and Earned Media","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/the-power-of-owned-and-earned-media.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-20 21:00:00","summary":"The power of social media going forward is in integrated programs, not stand-alone, \"earned\" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new \"earned\" media), owned media.."}