On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into considering new guardrails for health products marketers...
Topics: Health, WOM

{"title":"WOMMA to Present at FDA Hearings on Social Media","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/11\/womma-to-present-at-fda-hearings-on-social-media.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-11-01 21:01:00","summary":"On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into considering new guardrails for health products marketers..."}

We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm) monitoring solutions for brands. After having done two enterprise-level evaluations for global brands - each with different...
Topics: Blogging, Brand Stewardship, Mapping, WOM

{"title":"The Trends in Next Generation Listening Posts (and Looking Glass)","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/the-trends-in-next-generation-listening-posts-and-looking-glass.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-28 05:18:44","summary":"We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm) monitoring solutions for brands. After having done two enterprise-level evaluations for global brands - each with different..."}

The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new "earned" media), owned media..
Topics: Blogging, Brand Stewardship, Consumer Marketing, Interactive Marketing, WOM

{"title":"The Power of Owned and Earned Media","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/the-power-of-owned-and-earned-media.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-20 21:00:00","summary":"The power of social media going forward is in integrated programs, not stand-alone, \"earned\" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new \"earned\" media), owned media.."}

There has been a fair amount of discussion about the recent FTC Guidelines on Endorsements and Testimonials.I serve as the Board President of the Word of Mouth Marketing Association (WOMMA) and we have been supportive of the FTC's effort to...
Topics: Brand Stewardship, WOM

{"title":"The New (and Imperfect) FTC Guidelines Are a Good Start","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/the-new-and-imperfect-ftc-guidelines-are-a-good-start.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-18 21:00:00","summary":"There has been a fair amount of discussion about the recent FTC Guidelines on Endorsements and Testimonials.I serve as the Board President of the Word of Mouth Marketing Association (WOMMA) and we have been supportive of the FTC's effort to..."}

or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a Social IRM stratgey. Overall, this is an approach to managing influencers with the same discipline that we try...
Topics: Blogging, Brand Stewardship, Consumer Marketing, Engagement, Influentials, Interactive Marketing, WOM

{"title":"Social IRM - Influencer Relationship Management Pt 3","post_url":"http:\/\/johnbell.typepad.com\/weblog\/2009\/10\/social-irm-influencer-relationship-management-pt-3.html","feed_url":"http:\/\/johnbell.typepad.com\/weblog\/rss.xml","author":"JohnBell","date":"2009-10-13 21:00:00","summary":"or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a Social IRM stratgey. Overall, this is an approach to managing influencers with the same discipline that we try..."}