“Why are you here?”This was the question that social media potty mouth smart guy and best-selling author Julien Smith asked in a thought-provoking session at PodCamp Montreal this weekend.Julien gave us three options:YouThemThe GameYouIf...
Topics: events, podcamp, podcamp montreal, podcampmtl, social media

{"title":"What\u2019s Your Motivation In Social Media?","post_url":"http:\/\/davefleet.com\/2009\/09\/motivation-social-media\/","feed_url":"http:\/\/feeds.feedburner.com\/dfpr","author":"davef","date":"2009-09-21 05:00:57","summary":"“Why are you here?”This was the question that social media potty mouth smart guy and best-selling author Julien Smith asked in a thought-provoking session at PodCamp Montreal this weekend.Julien gave us three options:YouThemThe GameYouIf..."}

Social media is taking off right now. It’s all over the traditional media; there are books on it being released in every direction, and everyone seems to be on at least one of the various social networks, be it Twitter, Facebook, LinkedIn, MySpace..
Topics: monitoring, policies, social media

{"title":"Build Your Social Media Strategy With Rocks and Sand","post_url":"http:\/\/davefleet.com\/2009\/09\/social-media-strategy-rocks-sand\/","feed_url":"http:\/\/feeds.feedburner.com\/dfpr","author":"davef","date":"2009-09-18 05:00:04","summary":"Social media is taking off right now. It’s all over the traditional media; there are books on it being released in every direction, and everyone seems to be on at least one of the various social networks, be it Twitter, Facebook, LinkedIn, MySpace.."}

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.
Topics: disclosure, ethics, social media, transparency

{"title":"Social Media Agencies and Transparency","post_url":"http:\/\/davefleet.com\/2009\/07\/social-media-agencies-transparency\/","feed_url":"http:\/\/feeds.feedburner.com\/dfpr","author":"davef","date":"2009-07-30 05:00:29","summary":"Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be."}

Breaking news: ROI may well not matter for your social media program.Except this isn’t breaking news – people just don’t seem to hear it.Here’s a definition of ROI from Wikipedia:“Return on investment (ROI) [...] is the...
Topics: communications, measurement, pr, ROI, social media, statistics

{"title":"Enough With Social Media ROI, Already","post_url":"http:\/\/davefleet.com\/2009\/07\/social-media-roi\/","feed_url":"http:\/\/feeds.feedburner.com\/dfpr","author":"davef","date":"2009-07-28 05:00:52","summary":"Breaking news: ROI may well not matter for your social media program.Except this isn’t breaking news – people just don’t seem to hear it.Here’s a definition of ROI from Wikipedia:“Return on investment (ROI) [...]\u00a0is the..."}

Do problems with your brand mean more opportunities in social media?I spend a lot of time thinking about how companies can use social media tools to enhance their communications efforts.Some involve a new take on traditional outbound or inbound...
Topics: branding, communications, marketing, pr, social media

{"title":"Do Damaged Brands Have More Opportunities In Social Media?","post_url":"http:\/\/davefleet.com\/2009\/07\/damaged-brands-opportunities-social-media\/","feed_url":"http:\/\/feeds.feedburner.com\/dfpr","author":"davef","date":"2009-07-27 05:00:40","summary":"Do problems with your brand mean more opportunities in social media?I spend a lot of time thinking about how companies can use social media tools to enhance their communications efforts.Some involve a new take on traditional outbound or inbound..."}