Conversion Scientist Brian Massey and Vanessa Zamora Curious about what a Conversion Scientist does? This may help. Though I've given better interviews in my life, I think Vanessa's poise more than makes up for my blathering. Slides from my...

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Beating the competition when resources get tight An article I coauthored just landed in the Bulldog Marketing Watchdog Journal. There is an opportunity out there, an opportunity created by panicked competitors making bad decisions about what to cut in..

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Avoid the mistakes your competition will make to gain customers this year. While I've decided not to participate in the recession, that doesn't mean that things won't be different for me in 2009. My clients' competitors -- and yours --...

{"title":"Beating the Competition in 2009 and a Behavioral Marketing Riff","post_url":"http:\/\/www.customerchaos.com\/2009\/02\/beating-competition-in-2009-and.html","feed_url":"http:\/\/feeds.feedburner.com\/customerchaos","author":"bmassey","date":"2009-02-04 18:55:02","summary":"Avoid the mistakes your competition will make to gain customers this year. While I've decided not to participate in the recession, that doesn't mean that things won't be different for me in 2009. My clients' competitors -- and yours --..."}

If it's not the cause, then what is? I did a bit of a rant on my profile over on the Society for Word of Mouth community . I was sitting at the Wizard Academy, a school of communication that has been predicting a change in culture that would...

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What Business Models are You Exploring for Your Business? We've begun a conversation over on the Bootstrap Austin blog that I hope you'll join. I tried to come up with examples of businesses leveraging the six "Generatives" that Kevin..

{"title":"Entrepreneurs, Business Models and Bootstrappers","post_url":"http:\/\/www.customerchaos.com\/2009\/01\/entrepreneurs-business-models-and.html","feed_url":"http:\/\/feeds.feedburner.com\/customerchaos","author":"bmassey","date":"2009-01-10 12:21:01","summary":"What Business Models are You Exploring for Your Business? We've begun a conversation over on the Bootstrap Austin blog that I hope you'll join. I tried to come up with examples of businesses leveraging the six \"Generatives\" that Kevin.."}