To promote the opening of the new IKEA store in Malmö, Sweden, the furniture magnate has invented a new type of interactive marketing. The brand has used the most popular Facebook function, the tagging of people in photos, with the goal of gathering the.
Topics: Europe, Home & Retail

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For those who thought we had already seen every possible variation of the flashmob, this proves the contrary: admire the invisible dog flashmob, as they walk around with their "owners" in New York... Simple and effective.- Blog / Entertainment.
Topics: Entertainment, Europe, Guerilla/street Marketing

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There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop fragrance: Love Etc...™. It is in a kind of crazy but mostly relaxed and.
Topics: Europe, France, Health & Beauty, Influential Marketing, Our Buzz

{"title":"The Body Shop: The Love Etc... Pre-Launch Event","post_url":"http:\/\/www.culture-buzz.com\/The-Body-Shop-The-Love-Etc-Pre-Launch-Event-2409.html","feed_url":"http:\/\/www.culture-buzz.com\/rss2.php3","author":null,"date":"2009-11-19 08:02:28","summary":"There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop fragrance: Love Etc...\u2122. It is in a kind of crazy but mostly relaxed and."}

According to a study by Ifop Nurun, in France the Internet has become the decisive media when it comes to purchasing, even surpassing the power of television and print. Among the people polled, 29% say they trust the Web and say that it can help them...
Topics: Europe, Media, Opinions & Interviews

{"title":"The Internet: The No. 1 Purchase Persuader In France","post_url":"http:\/\/www.culture-buzz.com\/The-Internet-The-No-1-Purchase-Persuader-In-France-2415.html","feed_url":"http:\/\/www.culture-buzz.com\/rss2.php3","author":null,"date":"2009-11-18 02:25:53","summary":"According to a study by Ifop Nurun, in France the Internet has become the decisive media when it comes to purchasing, even surpassing the power of television and print. Among the people polled, 29% say they trust the Web and say that it can help them..."}

Please introduce yourself: Susan Sachatello, Senior Vice President, Marketing for Lands' End What is Lands' End's mission statement in the US today? What is the promise the brand brings to its clients? Lands' End promises to give our...
Topics: Home & Retail, Viral & Seeding

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