Here is a perfect example of how the press can crucify your company if you are not ready for the hard answers. This article ran in Adriane Kingsley-Hughs ZDNet blog... Why Psystar will sink without a trace over the next...

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On Tuesday Chris Anderson the editor in chief of Wired magazine wrote a blog complaining about PR people. He has a point there is a significant problem on both sides of the PR equation, editors and PR people alike have...

{"title":"Chris Anderson of Wired Slams PR People - A Response","post_url":"http:\/\/www.credibilitybrandingblog.com\/blog\/2007\/11\/chris-anderson-.html","feed_url":"http:\/\/credibilitybranding.typepad.com\/blog\/rss.xml","author":"CrediblityBranding","date":"2007-11-02 12:32:52","summary":"On Tuesday Chris Anderson the editor in chief of Wired magazine wrote a blog complaining about PR people. He has a point there is a significant problem on both sides of the PR equation, editors and PR people alike have..."}

By Dr Bill Haig, Guest Contributer Part 1 of 2 The Logo and Home Page Credibility Requirement When visitors land on a website, the first thing they do is mentally evaluate in an instant whether they can trust the information...
Topics: Credibility Case Studies, Crediblity Marketing Tactics

{"title":"Websites at "First Glance"sm Optimization","post_url":"http:\/\/www.credibilitybrandingblog.com\/blog\/2007\/08\/websites-at-f-1.html","feed_url":"http:\/\/credibilitybranding.typepad.com\/blog\/rss.xml","author":"CrediblityBranding","date":"2007-08-27 10:14:40","summary":"By Dr Bill Haig, Guest Contributer Part 1 of 2 The Logo and Home Page Credibility Requirement When visitors land on a website, the first thing they do is mentally evaluate in an instant whether they can trust the information..."}

Kevin Eikenberry has written a new book on leadership. It's called Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. And while it sounds like a leadership book, and you may not be in a leadership role, this...
Topics: Corporate Culture

{"title":"Becoming a Leader","post_url":"http:\/\/www.credibilitybrandingblog.com\/blog\/2007\/08\/becoming-a-lead.html","feed_url":"http:\/\/credibilitybranding.typepad.com\/blog\/rss.xml","author":"CrediblityBranding","date":"2007-08-22 20:29:42","summary":"Kevin Eikenberry has written a new book on leadership. It's called Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. And while it sounds like a leadership book, and you may not be in a leadership role, this..."}

Companies must work to identify the credibility criteria and ensure that these are incorporated into messaging directed to press, analysts, influencers, and customers. The criteria for success are illustrated by The Credibility Pyramid. (I have had...
Topics: Business and Marketing Strategies

{"title":"Identifying and Leveraging The Points of Crediblity","post_url":"http:\/\/www.credibilitybrandingblog.com\/blog\/2007\/08\/identifying-and.html","feed_url":"http:\/\/credibilitybranding.typepad.com\/blog\/rss.xml","author":"CrediblityBranding","date":"2007-08-07 16:39:16","summary":"Companies must work to identify the credibility criteria and ensure that these are incorporated into messaging directed to press, analysts, influencers, and customers. The criteria for success are illustrated by The Credibility Pyramid. (I have had..."}