creative briefing
creative strategy for marketing and design
Latest Content
Multiple Save Buttons - 179 days ago
Multiple save buttons are good for long forms. But, like everything, there's a right way to use them, and a wrong way. Examples provided. Topics: creative briefings
Applications of usability principles on a social network - 258 days ago
9 fundamental usability principles applied in the redesign of Daily Challenge's social network. Tips and best practices demonstrated with an in-depth case study. Topics: creative briefings, design, social media, usability, websites
Improving the transition from paper to Photoshop - 266 days ago
Paper prototyping is a great way for designers to plan sites. Still, many struggle with bringing their sketches to Photoshop. Here are 4 tips to help that transition. Topics: creative briefings, design, photoshop, tips, websites
Priority provides clarity - 287 days ago
Websites have grown increasingly complex and robust over the last decade. We don’t really think about how much today’s web applications have blurred the lines between the desktop and the web but the transition is surprisingly smooth and... Topics: creative briefings, design, usability
New Gmail buttons: usability issues? - 299 days ago
Gmail has redesigned their buttons and made the sleeker and flatter. But does this change have any usability implications for users? Topics: creative briefings, design, usability, websites





















