Everyone wants to define how to best measure Social Media these days. Here's a video on how Digital Royalty says to measure Social Media. (h/t to Gavin)I actually spewed coffee out of my nose when Spider Man lady got to "Return on...

{"title":"The Myth of Social Media Monitoring","post_url":"http:\/\/www.craphammer.ca\/2009\/10\/the-myth-of-social-media-monitoring.html","feed_url":"http:\/\/feeds.feedburner.com\/Craphammer","author":"passitalong","date":"2009-10-07 09:10:14","summary":"Everyone wants to define how to best measure Social Media these days. Here's a video on how Digital Royalty says to measure Social Media. (h\/t to Gavin)I actually spewed coffee out of my nose when Spider Man lady got to \"Return on..."}

I'm often asked for a list of key properties or spaces where conversations are occurring. I'm trying to avoid using the word "influencer" here as anyone who reads my blog likely knows my views of such. But let's face it. A week...
Topics: Measurement, radian6, Social Media, social media monitoring

{"title":"Slicing Radian 6 for Key Properties","post_url":"http:\/\/www.craphammer.ca\/2009\/10\/slicing-radian-6-for-key-properties.html","feed_url":"http:\/\/feeds.feedburner.com\/Craphammer","author":"passitalong","date":"2009-10-04 07:27:42","summary":"I'm often asked for a list of key properties or spaces where conversations are occurring. I'm trying to avoid using the word \"influencer\" here as anyone who reads my blog likely knows my views of such. But let's face it. A week..."}

It's both enlightening and a little sad that the scariest thing I have ever done was to give a presentation without Keynote or Powerpoint. I stood before a group of agency planners and simply read from a prepared speech. As someone who lives to...
Topics: curiosity, passioneconomy, silence, The Passion Files

{"title":"The Scariest Thing I've Ever Done","post_url":"http:\/\/www.craphammer.ca\/2009\/04\/the-scariest-thing-ive-ever-done.html","feed_url":"http:\/\/feeds.feedburner.com\/Craphammer","author":"passitalong","date":"2009-04-10 15:28:54","summary":"It's both enlightening and a little sad that the scariest thing I have ever done was to give a presentation without Keynote or Powerpoint. I stood before a group of agency planners and simply read from a prepared speech. As someone who lives to..."}

I am jazzed. Mark Earls is coming to Toronto. April 9'th. You can meet the man, not to mention Matthew Milan and Michael Dila who I am very excited to hear talk about their work with innovation parkour. Bias alert: I'm also speaking. ;) Get a...
Topics: heard, matthewmilan, michaeldila, The Passion Files

{"title":"Amazing Planner\/Strategy event in Toronto","post_url":"http:\/\/www.craphammer.ca\/2009\/03\/amazing-plannerstrategy-event-in-toronto.html","feed_url":"http:\/\/feeds.feedburner.com\/Craphammer","author":"passitalong","date":"2009-03-18 19:49:00","summary":"I am jazzed. Mark Earls is coming to Toronto. April 9'th. You can meet the man, not to mention Matthew Milan and Michael Dila who I am very excited to hear talk about their work with innovation parkour. Bias alert: I'm also speaking. ;) Get a..."}

I was going to talk about "fans" of brands today. The theme of my comments was going to be that fans have their place, but a "fan economy" misses the mark when it comes to the opportunities presented by the most passionate. Fans are...
Topics: Co-creation, engagement, engagementstrategies, mikearauz, passioneconomy, Social Media, Social Networking, The Passion Files

{"title":"Leaving the Path","post_url":"http:\/\/www.craphammer.ca\/2009\/03\/leaving-the-path.html","feed_url":"http:\/\/feeds.feedburner.com\/Craphammer","author":"passitalong","date":"2009-03-09 12:02:18","summary":"I was going to talk about \"fans\" of brands today. The theme of my comments was going to be that fans have their place, but a \"fan economy\" misses the mark when it comes to the opportunities presented by the most passionate. Fans are..."}