Have you heard the latest FTC hoopla?The gummint “chatter” about how they are reviewing the testimonial laws and (from what I’ve seen) making them so tight, it won’t hardly even be worth using testimonials anymore?Well, nobody...
Topics: Copywriting And Marketing

{"title":"FTC Kicks Marketers In The Testimonials","post_url":"http:\/\/bensettle.com\/blog\/ftc-kicks-marketers-in-the-testimonials\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingGrabBag","author":"BenSettle","date":"2009-04-15 08:02:18","summary":"Have you heard the latest FTC hoopla?The gummint “chatter” about how they are reviewing the testimonial laws and (from what I’ve seen) making them so tight, it won’t hardly even be worth using testimonials anymore?Well, nobody..."}

Well, it finally happened.Something I’d been dreading for two years FINALLY came to pass.And, as is usual when something stoopid happens, there’s powerful, business lesson in it.Here’s the story:Since moving to the coast 2 years ago,...
Topics: Copywriting And Marketing

{"title":"When Life Flips You The Bird (Poop)","post_url":"http:\/\/bensettle.com\/blog\/when-life-flips-you-the-bird-poop\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingGrabBag","author":"BenSettle","date":"2009-04-14 08:13:25","summary":"Well, it finally happened.Something I’d been dreading for two years FINALLY came to pass.And, as is usual when something stoopid happens, there’s powerful, business lesson in it.Here’s the story:Since moving to the coast 2 years ago,..."}

Gotta cool “Web 2.0″ treat for ya today.Over the past several months I’ve been talking with a guy on Twitter named Rich Bryda (otherwise known as “BigRichB” on Twitter).Rich has 77,000+ followers on Twitter (without mass...
Topics: Copywriting And Marketing, Copywriting Interviews

{"title":"10 Ways To Monetize Twitter","post_url":"http:\/\/bensettle.com\/blog\/10-ways-to-monetize-twitter\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingGrabBag","author":"BenSettle","date":"2009-04-13 07:32:24","summary":"Gotta cool “Web 2.0″ treat for ya today.Over the past several months I’ve been talking with a guy on Twitter named Rich Bryda (otherwise known as “BigRichB” on Twitter).Rich has 77,000+ followers on Twitter (without mass..."}

Let me tell you about the “waving guy.”Back when I first moved to this area in 2007, we drove into a town about 30 miles south where I live and were greeted by a most unusual sight:A guy walking up and down the street… WAVING at...
Topics: Copywriting And Marketing

{"title":"The \u201cWaving Guy\u2019s\u201d Marketing Secret","post_url":"http:\/\/bensettle.com\/blog\/the-waving-guys-marketing-secret\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingGrabBag","author":"BenSettle","date":"2009-04-10 07:58:43","summary":"Let me tell you about the “waving guy.”Back when I first moved to this area in 2007, we drove into a town about 30 miles south where I live and were greeted by a most unusual sight:A guy walking up and down the street… WAVING at..."}

Yesterday we saw Rorschach’s “finger snapping” sales secret.Now I want to tell you about another character from Watchmen.A character just as COOL as Rorschach… with a copywriting secret just as PROFITABLE.His name is Dr. Manhattan.
Topics: Copywriting And Marketing

{"title":"Naked Super Hero\u2019s Copywriting Tip","post_url":"http:\/\/bensettle.com\/blog\/naked-super-heros-copywriting-tip\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingGrabBag","author":"BenSettle","date":"2009-03-12 08:52:07","summary":"Yesterday we saw Rorschach’s “finger snapping” sales secret.Now I want to tell you about another character from Watchmen.A character just as COOL as Rorschach… with a copywriting secret just as PROFITABLE.His name is Dr. Manhattan."}