The Copywriting Maven 
Direct marketing copywriting tips, tools, and resources
Latest Content
Friday Funnies: “I’m on Craigslist, Baby” Video - 17 days ago
Ahh, the marketing engine of our times, the virtual town square, and well, your metaphor here.Here’s a very clever Weird Al Yankovic vid, a parody of a well-known Doors song brought up to modern times. (I did find that Al looks a lot like the... Topics: craigslist, Videos, weird al yankovic
Me? I’m “digitally distinct!” Woo-hoo. See … ?Means my Google Quotient, my personal online brand is well, distinct. I’m a major GQ contender. Wonderful, something else I fear to lose if I don’t work hard enough....
Topics: branding id, Occasional Rantings, online identity calculator, personal brand, reach
Topics: branding id, Occasional Rantings, online identity calculator, personal brand, reach
I nearly fainted at the post office this morning. There, in my sparsely populated of late mail box, was something I hadn’t seen in ages.I used to see these things all the time. Hell, I even wrote and produced these things all the time. (Man, I miss.
Topics: aspen publishers, book marketing, direct mail, Just Thinking
Topics: aspen publishers, book marketing, direct mail, Just Thinking
photo credit: rockmixerThis made me so mad.Here’s an excerpt from WSJ.com, What Won’t You Do for a Job? (I’ve bolded the salient points):“Consider William “Tommy” Rollins, a digital marketing analyst laid off when...
Topics: finding employment, Occasional Rantings, spec assignments, working for free, working on spec, working without pay
Topics: finding employment, Occasional Rantings, spec assignments, working for free, working on spec, working without pay
For Angry, Uncertain Times - The New GM, Ad Parody Video - 23 days ago
Parody for a Friday afternoon … Topics: advertising, general motors, gm, parody, video, Videos

























