When it comes to employing hype in your copywriting, and whether or not you should, the answer is YES. The reason the answer is yes is worth looking at with some careful thought. Properly defined, hype is technically the act of using hyperbole, which...
Topics: Copywriting

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Okay… this one has rules attached to it!There are indeed times when we need or want to communicate an idea that is better served by using grammatical tools and functions that are usually employed for other, (more correct) purposes. This won’t.
Topics: Blogging & RSS, Copywriting, grammar, language, punctuation, rules, SEO Copywriting, writing

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When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our latest masterpieces, whether they be for a simple classified ad or a high-end technical piece. It just doesn’t...
Topics: Copywriting, productivity

{"title":"Do you have copywriting schedule?","post_url":"http:\/\/www.copywriting.com\/blog\/copywriting\/copywriting-schedule\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingFeed","author":"MiguelAlvarez","date":"2009-01-26 14:19:51","summary":"When it comes to copywriting, there’s little doubt that we need to be our best, most cogent selves when attempting to compose our latest masterpieces, whether they be for a simple classified ad or a high-end technical piece. It just doesn’t..."}

A good marketing buddy of mine asked: “Do you use copywriting on Twitter and all the other microblogs? Would that be microwriting?”The answer is a sound “Yes” - But not in the way that copywriting is commonly perceived by...
Topics: Copywriting, Internet Marketing, social media, twitter, web 2.0

{"title":"Copywriting for Twitter","post_url":"http:\/\/www.copywriting.com\/blog\/copywriting\/copywriting-for-twitter\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingFeed","author":"MiguelAlvarez","date":"2009-01-22 13:41:05","summary":"A good marketing buddy of mine asked: “Do you use copywriting on Twitter and all the other microblogs? Would that be microwriting?”The answer is a sound “Yes” - But not in the way that copywriting is commonly perceived by..."}

Have I lost my mind? Maybe… (and my wife isn’t thrilled about it), but I will be offering 6 months of personalized, one-on-one, elite coaching to a few fast-movers.Note.- This is an offer that I’m only going to make once, so read every word of..
Topics: Copywriting, Internet Marketing

{"title":"6 months of 1-on-1 online marketing coaching - FREE!","post_url":"http:\/\/www.copywriting.com\/blog\/copywriting\/6-months-of-1-on-1-online-marketing-coaching-free\/","feed_url":"http:\/\/feeds.feedburner.com\/CopywritingFeed","author":"MiguelAlvarez","date":"2008-05-18 18:03:40","summary":"Have I lost my mind? Maybe… (and my wife isn\u2019t thrilled about it), but I will be offering 6 months of personalized, one-on-one, elite coaching to a few fast-movers.Note.- This is an offer that I\u2019m only going to make once, so read every word of.."}