Cooler Insights
tips, thoughts and ideas on marketing, communications, branding, advertising, social media, blogging and everything else I fancy
Latest Content
Shockingly Good Advertisements? - 20 days ago
As I was walking along Swanston Street this afternoon, a couple of advertisements caught my attention. Both came from the Worksafe Victoria , a government agency tasked to improve workplace health and safety in the state of Victoria. They were both... Topics: advertising strategy, victoria, workplace safety
Sovereign Hill Shines - 21 days ago
Perched atop a hill in the gold mining city of Ballarat in Victoria, Sovereign Hill is an award winning outdoor museum cum heritage attraction which first opened in November 1970. Recreating the essence of a 19th century mining town, the open-air museum.. Topics: ballarat, eureka stockade, sovereign hill, victoria
Eureka! Its Australia's Golden Moment. - 22 days ago
Eureka Circle with the emblematic Southern Cross located at the Eureka Stockade Gardens What is the most significant moment in Australia's history? In the hearts of many, such a moment is represented by the Eureka Stockade , a bloody rebellion of... Topics: ballarat, eureka centre, eureka stockade, sovereign hill
Freudian Slipping (Warning: Long and Disturbing) - 24 days ago
Courtesy of OxfordSEOBlog As a current student in humanities, I have generated an interest in its various fields like sociology, psychology, anthropology and geography. Being a marketer and communicator, my focus is to see how these wider fields in... Topics: book summary, psychoanalysis, psychology, sigmund freud
Putting Ideas into Action - 26 days ago
Here's what happens when theory (and bureaucracy) overrides action (courtesy of RedState ) As frequent bloggers, Facebookers, and Twitterers, we need to be mindful of lapsing into theoreticism , which is the preference for theories over action. In... Topics: business strategies, social media strategies




























