Cooler Insights
tips, thoughts and ideas on marketing, communications, branding, advertising, social media, blogging and everything else I fancy
Latest Content
Creating Exceptional Customer Experiences - 11 days ago
Brilliant Smiles from Bangkok (courtesy of Fred@SG ) At the kind invitation of the Singapore Tourism Board , I recently attended a seminar by Dr Lynda Wee of Bootstrap which spoke about creating memorable and delightful customer experiences. Targeted... Topics: service excellence
Your Most Important Stakeholders - 15 days ago
Courtesy of CoverUps.com There are two things which are absolutely vital in ensuring organisational success: 1) Hire the right people. 2) Keep them as long as you can (within reason). As Singapore's job market starts to grow yet again amidst the rise. Topics: human resource management, marketing talents
The Real-time Relationship Revolution - 18 days ago
The global growth in social networks is attributed to the need to connect (courtesy of Social Hallucinations ) After thinking about what's truly different around the world with the increasingly widespread popularity of the social web, one word struck. Topics: relationship marketing, social networking, social technologies
Help is Still Needed in Haiti - 21 days ago
By now, we would have all heard about the extreme devastation which has taken place in Haiti as a result of the 7.0 scale Earthquake. Entire buildings and towns have been totalled, and hundreds of thousands of lives may have been lost. Fortunately, we... Topics: haiti disaster, Inernational Medical Corps, news
Infinitesimal Improvements - 23 days ago
Courtesy of "Shanty" Cheryl As we start a fresh new week, I thought its useful to consider for a moment how we can do things differently. It doesn't have to be a huge paradigm shifting, game changing milestone, but just a smallish... Topics: life lessons, personal musings


























