As I was walking along Swanston Street this afternoon, a couple of advertisements caught my attention. Both came from the Worksafe Victoria , a government agency tasked to improve workplace health and safety in the state of Victoria. They were both...
Topics: advertising strategy, victoria, workplace safety

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Perched atop a hill in the gold mining city of Ballarat in Victoria, Sovereign Hill is an award winning outdoor museum cum heritage attraction which first opened in November 1970. Recreating the essence of a 19th century mining town, the open-air museum..
Topics: ballarat, eureka stockade, sovereign hill, victoria

{"title":"Sovereign Hill Shines","post_url":"http:\/\/coolinsights.blogspot.com\/2009\/11\/sovereign-hill-shines.html","feed_url":"http:\/\/coolinsights.blogspot.com\/feeds\/posts\/default?alt=rss","author":"coolinsider","date":"2009-11-09 03:31:00","summary":"Perched atop a hill in the gold mining city of Ballarat in Victoria, Sovereign Hill is an award winning outdoor museum cum heritage attraction which first opened in November 1970. Recreating the essence of a 19th century mining town, the open-air museum.."}

Do we have to look like Megan Fox to succeed in life? (courtesy of cras_dub ) Looks matter more than we think, according to Beauty Bias - Discrimination and Social Power authored by sociologist Bonnie Berry, and "lookism" is probably one of the.
Topics: behavioural economics, sociology

{"title":"Why Looks and Beauty Matter","post_url":"http:\/\/coolinsights.blogspot.com\/2009\/10\/why-looks-and-beauty-matter.html","feed_url":"http:\/\/coolinsights.blogspot.com\/feeds\/posts\/default?alt=rss","author":"coolinsider","date":"2009-10-19 15:53:00","summary":"Do we have to look like Megan Fox to succeed in life? (courtesy of cras_dub ) Looks matter more than we think, according to Beauty Bias - Discrimination and Social Power authored by sociologist Bonnie Berry, and \"lookism\" is probably one of the."}

Courtesy of Garron Nicholls What is indulgence? It is the ability to act according to one's whim and fancy, whenever and wherever one feels like it. It is the availability of multiple choices which offer varied sensorial experiences, steeped in...
Topics: lifestyle marketing

{"title":"Indulging Your Customers","post_url":"http:\/\/coolinsights.blogspot.com\/2009\/10\/indulging-your-customers.html","feed_url":"http:\/\/coolinsights.blogspot.com\/feeds\/posts\/default?alt=rss","author":"coolinsider","date":"2009-10-17 18:51:00","summary":"Courtesy of Garron Nicholls What is indulgence? It is the ability to act according to one's whim and fancy, whenever and wherever one feels like it. It is the availability of multiple choices which offer varied sensorial experiences, steeped in..."}

Courtesy of *Hello Kitty* Generating more than US$1 billion in sales back in 2002, Sanrio is one of the world's major character goods company. Much of the success of this global purveyor of all things cute and cuddly can be summarised by two words:...
Topics: business strategy, Hello Kitty

{"title":"The Purrfect World of Hello Kitty","post_url":"http:\/\/coolinsights.blogspot.com\/2009\/10\/purrfect-world-of-hello-kitty.html","feed_url":"http:\/\/coolinsights.blogspot.com\/feeds\/posts\/default?alt=rss","author":"coolinsider","date":"2009-10-15 17:34:00","summary":"Courtesy of *Hello Kitty* Generating more than US$1 billion in sales back in 2002, Sanrio is one of the world's major character goods company. Much of the success of this global purveyor of all things cute and cuddly can be summarised by two words:..."}