Cooler Insights

tips, thoughts and ideas on marketing, communications, branding, advertising, social media, blogging and everything else I fancy

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Latest Content

Brilliant Smiles from Bangkok (courtesy of Fred@SG ) At the kind invitation of the Singapore Tourism Board , I recently attended a seminar by Dr Lynda Wee of Bootstrap which spoke about creating memorable and delightful customer experiences. Targeted...
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Courtesy of CoverUps.com There are two things which are absolutely vital in ensuring organisational success: 1) Hire the right people. 2) Keep them as long as you can (within reason). As Singapore's job market starts to grow yet again amidst the rise.
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The global growth in social networks is attributed to the need to connect (courtesy of Social Hallucinations ) After thinking about what's truly different around the world with the increasingly widespread popularity of the social web, one word struck.
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By now, we would have all heard about the extreme devastation which has taken place in Haiti as a result of the 7.0 scale Earthquake. Entire buildings and towns have been totalled, and hundreds of thousands of lives may have been lost. Fortunately, we...
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Courtesy of "Shanty" Cheryl As we start a fresh new week, I thought its useful to consider for a moment how we can do things differently. It doesn't have to be a huge paradigm shifting, game changing milestone, but just a smallish...
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