M83 (aka Anthony Gonzalez) is an electronica band from Antibes, France. To increase the buzz around its new single "We own the sky", M83 decided to launch a video contest for the song on youtube. The buzz around it was quite big. Actually, the..
Topics: buzz, M83

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In one of my notes written in January, I have posted a video of the now well-known T-mobile Dance flashmob in Liverpool station . This ad was viral big time since it spread through the Internet, but was also used in traditional advertising too (TVC on...
Topics: Antwerpen Central Station, T-mobile, VTM Network

{"title":"T-mobile copy?","post_url":"http:\/\/consumerisboss.blogspot.com\/2009\/04\/t-mobile-copy.html","feed_url":"http:\/\/consumerisboss.blogspot.com\/feeds\/posts\/default?alt=rss","author":"alcosi","date":"2009-04-07 02:38:00","summary":"In one of my notes written in January, I have posted a video of the now well-known T-mobile Dance flashmob in Liverpool station . This ad was viral big time since it spread through the Internet, but was also used in traditional advertising too (TVC on..."}

Last November, I posted a note talking about a viral for Guitar Hero made by Droga5. It was called "Bike Hero". At the same time we also had a buzz around Heidi Klum's ad for the same game: The series of ads continued for a while featuring..
Topics: Droga5, Heidi Klum, Metallica

{"title":"Guitar Hero - Metallica","post_url":"http:\/\/consumerisboss.blogspot.com\/2009\/03\/guitar-hero-metallica.html","feed_url":"http:\/\/consumerisboss.blogspot.com\/feeds\/posts\/default?alt=rss","author":"alcosi","date":"2009-03-31 00:34:00","summary":"Last November, I posted a note talking about a viral for Guitar Hero made by Droga5. It was called "Bike Hero". At the same time we also had a buzz around Heidi Klum's ad for the same game: The series of ads continued for a while featuring.."}

This new ad for the Honda Prius is quite similar to Viral Factory's Sheep viral. This time, instead of sheep, we see cars arranged in a grid that use their headlights as pixels to create an animated sequence. The agency is Wieden + Kennedy Amsterdam..
Topics: above the line, Honda, the viral factory

{"title":"Honda - Let it Shine","post_url":"http:\/\/consumerisboss.blogspot.com\/2009\/03\/honda-let-it-shine.html","feed_url":"http:\/\/consumerisboss.blogspot.com\/feeds\/posts\/default?alt=rss","author":"alcosi","date":"2009-03-30 03:15:00","summary":"This new ad for the Honda Prius is quite similar to Viral Factory's Sheep viral. This time, instead of sheep, we see cars arranged in a grid that use their headlights as pixels to create an animated sequence. The agency is Wieden + Kennedy Amsterdam.."}

Another great viral from the London based Viral Factory, a continuation of their work for Samsung. The video has been out for more than a week already but people doesn't seem to stop talking about it. I have met the guys a few times, particularly...
Topics: Samsung, the viral factory, viral

{"title":"Extreme Led Sheep Art - Samsung","post_url":"http:\/\/consumerisboss.blogspot.com\/2009\/03\/extreme-led-sheep-art-samsung.html","feed_url":"http:\/\/consumerisboss.blogspot.com\/feeds\/posts\/default?alt=rss","author":"alcosi","date":"2009-03-27 03:53:00","summary":"Another great viral from the London based Viral Factory, a continuation of their work for Samsung. The video has been out for more than a week already but people doesn't seem to stop talking about it. I have met the guys a few times, particularly..."}