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Time to Take Mobile Advertising Seriously - 41 days ago
There was a time when “mobile advertising” consisted of downloading cool ringtones or texting votes for American Idol contestants. That was before smartphones came along. Blackberry brought in the era of hand-held email, particularly for business... Topics: Barry Silverstein, Contextual Advertising, IAB, iphone, Mobile Advertising, Mobile Commerce, Online Media Daily, Palm Pre

“Pay-what-you-want” Drives 57,000 Game Sales in a Week - 44 days ago
In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular… Topics: Duane Kuroda, Internet Marketing, Internet Strategy, Micro Transactions, Micropay, micropayments, wii

Books and e-Books: Who’s The Biggest Loser? - 47 days ago
On the face of it, developments in digital publishing have signaled a decisive victory for aspiring and professional authors in recent months, judging by recent announcements: Amazon recently declared that it’s Kindle e-book reader was its overall. Topics: Amazon, andrew wee, Google Editions, Kindle, MarketWatch, Online Publishing

Fifteen Years and Counting - 49 days ago
Ever heard of Hotwired.com? Do you recall navigating a Time Inc. site called Pathfinder? Remember a company called MCI? If any of those things ring a bell, then you might look back fondly on October 27, 1994. That’s when the first… Topics: banner ads, Barry Silverstein, Frank D'Angelo, Hotwired.com, Internet Marketing, mci, Vinton Cerf

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in...
Topics: andrew wee, Blogging, Federal Trade Commission, Huffington Post, Interactive Advertising Bureau, Internet Marketing, Legal Issues, Mary Engle, News, Online Advertising, Randall Rothenberg
Topics: andrew wee, Blogging, Federal Trade Commission, Huffington Post, Interactive Advertising Bureau, Internet Marketing, Legal Issues, Mary Engle, News, Online Advertising, Randall Rothenberg














