I got an email from a colleague at work today asking the broader team about the definition of “social popularity.” It was an excellent question and I have been thinking about it all day. I am still not sure what the right answer is but I think the...
Topics: Enterprise Social Media, Social Media

{"title":"How do you define social equity?","post_url":"http:\/\/www.britopian.com\/2010\/02\/04\/how-do-you-define-social-equity\/","feed_url":"http:\/\/www.britopian.com\/feed\/","author":null,"date":"2010-02-03 23:26:26","summary":"I got an email from a colleague at work today asking the broader team about the definition of \u201csocial popularity.\u201d It was an excellent question and I have been thinking about it all day. I am still not sure what the right answer is but I think the..."}

Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it’s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands...
Topics: Social Media

{"title":"Real Time Search: good or bad for your brand?","post_url":"http:\/\/www.britopian.com\/2010\/01\/29\/real-time-search-good-or-bad-for-your-brand\/","feed_url":"http:\/\/www.britopian.com\/feed\/","author":null,"date":"2010-01-29 18:21:19","summary":"Earlier this week, I wrote a guest post on the Social Media Examiner about real time search and it\u2019s affect on businesses. Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands..."}

According to this report, senior marketers say that social networks and applications were their biggest priority for their 2010 marketing plans, followed closely by digital infrastructure. The others priorities included search optimization, mobile,...
Topics: Community Management, Enterprise Social Media, Social Media

{"title":"Is community management unimportant to senior marketers?","post_url":"http:\/\/www.britopian.com\/2010\/01\/28\/is-community-management-unimportant-to-senior-marketers\/","feed_url":"http:\/\/www.britopian.com\/feed\/","author":null,"date":"2010-01-28 03:04:26","summary":"According to this report, senior marketers say that social networks and applications were their biggest priority for their 2010 marketing plans, followed closely by digital infrastructure. The others priorities included search optimization, mobile,..."}

According to Nielsen, consumers spent more than five and half hours living in the conversational streams of  Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours. And, of...
Topics: Enterprise Social Media, Social Media

{"title":"Is your brand living in the conversational stream?","post_url":"http:\/\/www.britopian.com\/2010\/01\/25\/is-your-brand-living-in-the-conversational-stream\/","feed_url":"http:\/\/www.britopian.com\/feed\/","author":null,"date":"2010-01-25 17:44:17","summary":"According to Nielsen, consumers spent more than five and half hours living in the conversational streams of\u00a0 Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours. And, of..."}

Ok, the title may seem a little over the top but it’s true. Over the last 5 years or so, the exponential growth of the social web has suddenly given a voice to just about anyone who wants one.  I wrote about this a few years go but it’s even more...
Topics: Enterprise Social Media, Social Media

{"title":"Consumers are driving corporate brand strategy","post_url":"http:\/\/www.britopian.com\/2010\/01\/22\/consumers-are-driving-corporate-brand-strategy\/","feed_url":"http:\/\/www.britopian.com\/feed\/","author":null,"date":"2010-01-21 23:36:24","summary":"Ok, the title may seem a little over the top but it\u2019s true. Over the last 5 years or so, the exponential growth of the social web has suddenly given a voice to just about anyone who wants one.\u00a0 I wrote about this a few years go but it\u2019s even more..."}