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Social Media & Conversational Marketing

A blog that disects social media.

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Latest Content

And the very cool thing about this entire situation is that I am on the board. I am very excited to be a part of this project; and I am also humbled that Chris Heuer has asked me to participate. To be on the same list as those listed below is truly an...
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I have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social media as a communication channel might not be...
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I just started reading Groundswell and I love it so far. I recommend it to everyone who is involved in social media/blogging/community building. The cool thing is that I was fortunate enough to sit through Jeremiah Owyang’s presentation of the POST...
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Sound familiar? This is the 53rd thesis from the Cluetrain Manifesto. During the Cluetrain at 10 event, we were asked to break up into small groups of about 10. We were then given a sheet of paper with a small subset of the 95 thesis statements and...
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I did a search for “twitter manifesto” and I am sad to say that I was not the first to coin this phrase. Darn, there goes my legacy.For the last couple of months, my participation on Twitter has grown significantly and yes, I have become somewhat...
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