Mobile Web 2.0 is an evolution, already started, that will create major changes in the online and mobile world. The Internet today is not just PC-based anymore. There are 3 billion mobile phone users in the world today, compared to less than a billion of.
Topics: brands, mobile web 2.0, social networks

Let’s talk once again about corporate blogging – looking at good examples and understanding the mistakes. Kodak has been an example of successfully blogging company for the past few years. They have two simple but great blogs, targeting different...
Topics: blogging, internet marketing, targeting

Social networking sites could be, undoubtedly, very successful marketing tools. Unfortunately, the problem is that most of the companies do not yet realize that marketing online requires special marketing mix. They are using Internet as a part of broader.
Topics: ads, internet marketing, social networks, targeting

Twitter has been a favourite topic of discussion among bloggers for the past few months. And as in my blog I am trying to describe various tools of e-marketing, this one definitely deserves attention. Obviously, Twitter can be of good use in market...
Topics: brands, customer care, social media, twitter

With the Olympics coming soon, marketers become busy. Pepsi-Cola, once again, is using the most innovative technologies. In team with Chinese company MyClick , Pepsi launches the Creative Challenge . It encourages consumers to upload their photos with...
Topics: brands, internet marketing, MyClick, Pepsi, technology