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Latest Content

Branding4Newbies.com - Are you Assuming Too Much in Your Marketing Materials? - 523 days ago

I recently received an unsolicited fax marketing a learning seminar. It was not well-designed and it was poorly written. I have never heard of the company presenting the seminar and thecopy was not intriguing.At the bottom of the fax were testimonials...
Topics: advertising, branding, marketing, Marketing 4 Newbies

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You Are Losing Clients Because of Stupidity - 531 days ago

No one likes to hear this, but it’s true.You are losing potential clients because of your stupidity.You’re Doing Everything Right, Yes? You advertise in print, you do Google Adwords, and you have a great web site, you even have a video on...
Topics: clients, Connect with clients, email contact, email signature, firm contact info, losing clients, Ranting on Message, stop losing clients, stupid mistakes in business, web site forms

{"title":"You Are Losing Clients Because of Stupidity","post_url":"http:\/\/branding4newbies.com\/?p=49","feed_url":"http:\/\/branding4newbies.com\/?feed=rss2","author":"searchenginefriend","date":"2008-07-17 08:19:04","summary":"No one likes to hear this, but it’s true.You are losing potential clients because of your stupidity.You’re Doing Everything Right, Yes? You advertise in print, you do Google Adwords, and you have a great web site, you even have a video on..."}

AMA Survey:Halting or Reducing Spending on Marketing is a Mistake During A Downturn - 542 days ago

If you are strapped for cash and thinking of pulling your advertising, think again. According to a recent American Marketing Association (AMA) survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs..
Topics: advertising, branding, Branding 4 Newbies, marketing, Marketing 4 Newbies, PR 4 Newbies

{"title":"AMA Survey:Halting or Reducing Spending on Marketing is a Mistake During A Downturn","post_url":"http:\/\/branding4newbies.com\/?p=45","feed_url":"http:\/\/branding4newbies.com\/?feed=rss2","author":null,"date":"2008-07-06 17:19:48","summary":"If you are strapped for cash and thinking of pulling your advertising, think again. According to a recent American Marketing Association (AMA) survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs.."}

Beware of Hot Franchises - 542 days ago

In the June 16 issue of The Wall Street Journal’s small business report, a very good story discussed how Cold Stone Creamery has led many of its franchisees into financial ruin. This is not shocking because I have personally stopped patronizing the.
Topics: business, marketing, Marketing 4 Newbies

{"title":"Beware of Hot Franchises","post_url":"http:\/\/branding4newbies.com\/?p=44","feed_url":"http:\/\/branding4newbies.com\/?feed=rss2","author":null,"date":"2008-07-06 16:55:14","summary":"In the June 16 issue of The Wall Street Journal’s small business report, a very good story discussed how Cold Stone Creamery has led many of its franchisees into financial ruin. This is not shocking because I have personally stopped patronizing the."}

A Well-Trained Staff are the Best Brand Ambassadors - So Train them Well! - 561 days ago

When you (a small business owner) is not around to be the ultimate brand ambassador, your employees are the next best thing. This concept has not been universally accepted because I keep finding employees of small businesses who are poor representations..
Topics: marketing, Ranting on Message, staff training

{"title":"A Well-Trained Staff are the Best Brand Ambassadors - So Train them Well!","post_url":"http:\/\/branding4newbies.com\/?p=36","feed_url":"http:\/\/branding4newbies.com\/?feed=rss2","author":null,"date":"2008-06-17 07:20:56","summary":"When you (a small business owner) is not around to be the ultimate brand ambassador, your employees are the next best thing. This concept has not been universally accepted because I keep finding employees of small businesses who are poor representations.."}