In an effort to keep making horrible ads that have nothing to do with whatever Burger King’s brand identity is they’ve come out with this pile of crap:Let’s not forget their past insulting work here, Mexican get sizzled, and here, Slap..
Topics: blow, brand identity, branding, Branding Blunders, branding strategy, burger king, slut, The Brand Crap List, web branding, What an Ass

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I saw two new commercials yesterday. Ford came out with their new branding. Here it is:Our cars are quality and as reliable as Toyota or Honda. Brilliant huh? I’ll bet my yearly paycheck that if I went out and asked 100 regular Americans where they.
Topics: Branding News

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We don’t participate in RFP’s. We don’t do spec work. We often lose business because of it. Good riddance, it wasn’t business worth having. Here’s a really funny video of the things prospects try and pull over on agencies....
Topics: Branding News

{"title":"The Types Of Clients We Avoid","post_url":"http:\/\/www.brandidentityguru.com\/wordpress\/2009\/06\/the-types-of-clients-we-avoid\/","feed_url":"http:\/\/www.brandidentityguru.com\/wordpress\/?feed=rss2","author":"brandidentityguru","date":"2009-06-04 05:58:41","summary":"We don’t participate in RFP’s. We don’t do spec work. We often lose business because of it. Good riddance, it wasn’t business worth having. Here’s a really funny video of the things prospects try and pull over on agencies...."}

My company has been with Jumpline Hosting for over 9 years. We’ve had our share of problems but never switched because it was a pain in the butt. Their service is slightly above awful at best. Lately things have really become bad and our website has...
Topics: Branding News

{"title":"Jumpline Hosting Shows How Crappy Their Brand Really Is","post_url":"http:\/\/www.brandidentityguru.com\/wordpress\/2009\/05\/jumpline-hosting-shows-how-crappy-their-brand-really-is\/","feed_url":"http:\/\/www.brandidentityguru.com\/wordpress\/?feed=rss2","author":"brandidentityguru","date":"2009-05-28 07:33:31","summary":"My company has been with Jumpline Hosting for over 9 years. We\u2019ve had our share of problems but never switched because it was a pain in the butt. Their service is slightly above awful at best. Lately things have really become bad and our website has..."}

That’s the concept for our newest project. Here’s the background, the real estate market is depressed. Depressed beyond belief. Million dollar homes in St. Thomas haven’t sold in over 18 months. So how do we differentiate and market?We..
Topics: Branding News, Branding Tidbits

{"title":"You Can Still Be A Virgin","post_url":"http:\/\/www.brandidentityguru.com\/wordpress\/2009\/05\/you-can-still-be-a-virgin\/","feed_url":"http:\/\/www.brandidentityguru.com\/wordpress\/?feed=rss2","author":"brandidentityguru","date":"2009-05-12 18:08:33","summary":"That’s the concept for our newest project. Here’s the background, the real estate market is depressed. Depressed beyond belief. Million dollar homes in St. Thomas haven’t sold in over 18 months. So how do we differentiate and market?We.."}