Vancouver-based Vitrium Systems announced the launch of a new, online service that allows marketers to embed a registration form into PDF’s. The new system, dubbed PDFSalesLeads, allows marketers to take advantage of the portability of electronic..
Topics: B2B Marketing, brochures, lead generation, Marketing, online documents, PDFSalesLeads, sales literature, sales management, Vitrium Systems

{"title":"Vitrium Systems offers a simple solution to white paper registrations","post_url":"http:\/\/www.brandcentralstation.com\/archives\/2257","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-10-28 05:51:53","summary":"Vancouver-based Vitrium Systems announced the launch of a new, online service that allows marketers to embed a registration form into PDF’s. The new system, dubbed PDFSalesLeads, allows marketers to take advantage of the portability of electronic.."}

In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.
Topics: Advertising, Marketing, Media, Position2, Search Engine Marketing, SEO, Social Media, Team Position2, Web 2.0

{"title":"They said what??? Why social media monitoring is the need of the hour.","post_url":"http:\/\/www.brandcentralstation.com\/archives\/2243","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-10-22 13:09:15","summary":"In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world."}

So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost...
Topics: Internal Communications, Internal PR, PR, Sales Leadership

{"title":"Why internal communications may provide the highest marketing R.O.I. of them all","post_url":"http:\/\/www.brandcentralstation.com\/archives\/2233","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-10-19 13:30:10","summary":"So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost..."}

Nobody ever likes to think about what they’ll do when things go wrong.  As corporate marketers, a big piece of your job is to make sure things go right.  So, what are you doing to make sure a crisis doesn’t permanently derail your...
Topics: Business Leadership, Business Planning, Corporate Leadership, Crisis Communications, Deon Binnemon, Duncan Matheson, Marketing, Ned Barnett, PR

{"title":"What do you do when \u201cit\u201d hits the fan?","post_url":"http:\/\/www.brandcentralstation.com\/archives\/2188","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-09-10 09:37:42","summary":"Nobody ever likes to think about what they’ll do when things go wrong.\u00a0 As corporate marketers, a big piece of your job is to make sure things go right.\u00a0 So, what are you doing to make sure a crisis doesn’t permanently derail your..."}

Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing.  Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing.  (Visit...
Topics: Advertising, B2B Marketing, Digital Media, Marketing, Smith-Harmon

{"title":"Three most widely-held misconceptions about email marketing","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1926","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-24 10:56:55","summary":"Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing. \u00a0Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing. \u00a0(Visit..."}