Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing.  Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing.  (Visit...
Topics: Advertising, B2B Marketing, Digital Media, Marketing, Smith-Harmon

{"title":"Three most widely-held misconceptions about email marketing","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1926","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-24 10:56:55","summary":"Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing. \u00a0Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing. \u00a0(Visit..."}

After posting my piece on Consumer 2.0, I received a Tweet from one of my friends on Twitter.@BrandCentral - Consumers need to make companies stop taking us for granted.  We are your source of income - respect us, dangnabbit!Not only did I find the...
Topics: American Pulse Survey, BIGResearch, Brand USA, consumer 2.0, consumer relationships, Hope, Hubris, Marketing America, Opinion Studies, Respect

{"title":"Have Americans lost their voice?","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1921","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-24 09:45:14","summary":"After posting my piece on Consumer 2.0, I received a Tweet from one of my friends on Twitter.@BrandCentral - Consumers need to make companies stop taking us for granted. \u00a0We are your source of income - respect us, dangnabbit!Not only did I find the..."}

The Apple iPhone has been a tremendous marketing success.  This week (today, in fact), Apple’s iTunes Apps Store just distributed its one billionth application for the iPhone.  This last quarter, Apple shipped over three and a half million...
Topics: Apple, Baby Shaker App, Brand Crafting, Branding, eWeek, iPhone, Marketing, PR, Web 2.0

{"title":"Can Apple\u2019s quick reaction keep attention focused on the right app?","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1917","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-24 08:16:01","summary":"The Apple iPhone has been a tremendous marketing success. \u00a0This week (today, in fact), Apple’s iTunes Apps Store just distributed its one billionth application for the iPhone. \u00a0This last quarter, Apple shipped over three and a half million..."}

by Mike BawdenPresident & CEO; Brand Central StationThese are indeed interesting times in which we all live. The pace of life has picked up so dramatically in the last ten years, I question our society’s combined ability to adapt without some..
Topics: consumer 2.0, consumer relationships, Culture, Informed Decision Making, Leadership, Marketing, media consumption, Much Ado About Marketing, Social Marketing, Social Media, Web 2.0

{"title":"Customer 2.0","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1913","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-24 07:21:01","summary":"by Mike BawdenPresident & CEO; Brand Central StationThese are indeed interesting times in which we all live. The pace of life has picked up so dramatically in the last ten years, I question our society’s combined ability to adapt without some.."}

An article posted to BtoB Magazine’s web site a while back pointed out an interesting result from a recent Hearst survey: nearly 50% of all b-to-b marketing budgets are spent on online programs.  That spend covers everything from web site...
Topics: B2B Magazine, B2B Marketing, Brand Building, Duct Tape Marketing, Employee Communications, John Janstch

{"title":"B2B\u2019s hidden marketing budget","post_url":"http:\/\/www.brandcentralstation.com\/archives\/1584","feed_url":"http:\/\/feeds.feedburner.com\/BrandCentralStation","author":"mikebawden","date":"2009-04-22 16:50:54","summary":"An article posted to BtoB Magazine’s web site a while back pointed out an interesting result from a recent Hearst survey: nearly 50% of all b-to-b marketing budgets are spent on online programs.\u00a0 That spend covers everything from web site..."}