This exercise will give you a very deep understanding of your own representation of your product or brand and is one of the more powerful things you could do with your team as well. If you're not working on a product or brand, you definitely work...
Topics: Brand, Vision

{"title":"Visualize Your Product & or Brand","post_url":"http:\/\/brandalchemy.blogspot.com\/2007\/02\/visualize-your-product-or-brand.html","feed_url":"http:\/\/brandalchemy.blogspot.com\/feeds\/posts\/default?alt=rss","author":"rmarle","date":"2007-02-11 20:23:00","summary":"This exercise will give you a very deep understanding of your own representation of your product or brand and is one of the more powerful things you could do with your team as well. If you're not working on a product or brand, you definitely work..."}

Buzz Master Antman over at Cre8Buzz takes a look at why pissing off your customers might be one of the best things you could do , as long as you're ready with a classy response. I do agree, and think there could be tons of fun creative ways to...
Topics: Buzz

{"title":"Pissed Off Customer For Life Program","post_url":"http:\/\/brandalchemy.blogspot.com\/2007\/02\/pissed-off-customer-for-life-program.html","feed_url":"http:\/\/brandalchemy.blogspot.com\/feeds\/posts\/default?alt=rss","author":"rmarle","date":"2007-02-04 12:02:00","summary":"Buzz Master Antman over at Cre8Buzz takes a look at why pissing off your customers might be one of the best things you could do , as long as you're ready with a classy response. I do agree, and think there could be tons of fun creative ways to..."}

While reading this great post over at Grant McCracken 's blog, he points out some incredible insight into an idea of "vicarious consumer experience. " My first reaction was that it was an interesting theory but wasn't reality. Can you.
Topics: Brand, Vision

{"title":"Vicarious Consumerism & Evangelism","post_url":"http:\/\/brandalchemy.blogspot.com\/2007\/02\/vicarious-consumerism-evangelism.html","feed_url":"http:\/\/brandalchemy.blogspot.com\/feeds\/posts\/default?alt=rss","author":"rmarle","date":"2007-02-03 03:55:00","summary":"While reading this great post over at Grant McCracken 's blog, he points out some incredible insight into an idea of \"vicarious consumer experience. \" My first reaction was that it was an interesting theory but wasn't reality. Can you."}

Congrats to Tara at Lijit.com for successfully reaching out with their new blog service product. Well, to me (see the bottom). I had to plug it because of her tactics for BR (Blogger Relations) and for the sake of bragging about getting in on ground...
Topics: Blog, Buzz, Strategy

{"title":"Ahhh PR Creating Buzz - Or BR?","post_url":"http:\/\/brandalchemy.blogspot.com\/2007\/01\/ahhh-pr-creating-buzz-or-br.html","feed_url":"http:\/\/brandalchemy.blogspot.com\/feeds\/posts\/default?alt=rss","author":"rmarle","date":"2007-01-29 21:38:00","summary":"Congrats to Tara at Lijit.com for successfully reaching out with their new blog service product. Well, to me (see the bottom). I had to plug it because of her tactics for BR (Blogger Relations) and for the sake of bragging about getting in on ground..."}

Under Armour has been the only great challenger to Nike's throne in the sports apparel industry. What's amazing is that Under Armour has grown exponentially despite it's niche marketing that is disconnected from a huge part of its potential..
Topics: Advertising, Brand

{"title":"Under Armour Successful Bad Marketing","post_url":"http:\/\/brandalchemy.blogspot.com\/2007\/01\/under-armour-successful-bad-marketing.html","feed_url":"http:\/\/brandalchemy.blogspot.com\/feeds\/posts\/default?alt=rss","author":"rmarle","date":"2007-01-29 19:17:00","summary":"Under Armour has been the only great challenger to Nike's throne in the sports apparel industry. What's amazing is that Under Armour has grown exponentially despite it's niche marketing that is disconnected from a huge part of its potential.."}