think
A weblog by Brainstorm about brand, design,
Latest Content
Top 20 Things You Could Do With $700 Billion - 36 days ago
Avoid depression. :)Our latest list of inane musings from the Brainstorm office white board: Top 20 Things You Could Do With $700 BillionBuy a house of cardsSocialize a bit moreAvoid depression. :)Buy a better bowling ballImpress the ladiesLook to AIG... Topics: Culture, Featured, Financial, Top 20
Pumped for Information - 53 days ago
“Enter zip code.”First ImpressionsLow on fuel and on a tight schedule, I pulled into a BP-fueled truck stop. Grimy housings, hand-scrawled, duct-taped instructions, greasy LCD screens and several “out of order” signs indicated... Topics: Branding, Design, Featured

Very Targeted - 61 days ago
The Spork of Tomorrow, Here TodayThe Forgotten SpoonA recent visit to the deli counter at Target yielded an interesting consumer experience brand extension. It’s a small detail, yet answers a very basic quandary.Ever leave a deli or carry out... Topics: Bob Blass, Branding, Design, Electronic Communications, Featured, Higher Ed Marketing, Industrial Design, Inspiration, living hinge, Packaging, Products, Retail Inspiration, spork, Target, thermoforming
Top 20 Things You Can Buy for ¢.50 - 66 days ago
My thoughts (Hey, inflation is affecting everything)Our latest list of inane musings from the Brainstorm office white board: Top 20 Things You Can Buy for ¢.5040 minutes of parking downtown½ a Redbox RentalMovie tickets circa the Cambrian period½ an... Topics: Featured, Financial, Top 20
A Soft Spot for a Sorapot - 68 days ago
Here’s a Little Teapot, Short and StoutUnpacking a Fluid DesignThe Sorapot teapot and its package design are a juxtaposition of contrasting design elements and sustainable sensitivity. From recycled and recyclable packing materials to the... Topics: Design, Featured, Green, Industrial Design, Inspiration, Products







