BIG marketing for small business

Common and uncommon marketing ideas that help small businesses connect BIG with their customers

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I was in attendance at the F5 Expo Launch Party yesterday, January 26th. What a great turnout! The place was packed with over 200 people – and all eyeballs were fixated on the many screens around the V Lounge as Malcolm Gladwell appeared within the.
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The Internet, and the communications technology that has come with it, has handed small business owners an amazing marketing tool. No longer do middlemen wield a lot of control; instead, the small brands with remarkable products and services have the...
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Ask anyone running a small business or large enterprise, and chances are they will cite the quality of their customer service as one of the key reasons people buy from them – often based on verbal feedback they get from internal staff and...
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I’ve just become the latest Yelp convert. What a great website, and an even better iPhone app. Yelp is another example of a site that aggregates user reviews and ratings to recommend everything from restaurants to clothing, to religious...
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I recently read an excellent book called The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Although a little dated – published in 1995 – the content still holds very true. According to the book,.
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