Sears has jumped on the purchase assurance band-wagon! In response to hard economic times, and resistance from customers to make big purchases on its money-making appliances, Sears has introduced a buyer protection program much like the Hyundai program...
Topics: appliance, buyer protection program, Hyundai, Industry News, Marketing Trends, Retailer, Retailing, Sears

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Since our country is celebrating the 4th of July this weekend, why not have a related topic? This time of year, the good ole American Flag seems to show up in every nook and cranny of our advertising. Car dealers will wave the flag as they bring you in..
Topics: Advertising, american flag, Beneath the Brand, Branding, marketing, Political Marketing, Television Marketing

{"title":"\u2018Old Glory\u2019 in Advertising\u2026 Patriotic or Tacky Gimmick?","post_url":"http:\/\/www.beneaththebrand.com\/2009\/07\/old-glory-in-advertising-patriotic-or-tacky-gimmick\/","feed_url":"http:\/\/www.beneaththebrand.com\/feed\/","author":null,"date":"2009-07-02 06:07:10","summary":"Since our country is celebrating the 4th of July this weekend, why not have a related topic? This time of year, the good ole American Flag seems to show up in every nook and cranny of our advertising. Car dealers will wave the flag as they bring you in.."}

So, not five minutes after I finished my post yesterday asking if Billy Mays — and all of us — are destined for hell, whose booming voice do I hear coming from the television downstairs but Billy himself, hawking a mini-hamburger maker. I have to...
Topics: Advertising, Awesome Auger, Beneath the Brand, Billy Mays, Celebrity Marketing, Retailing, ShamWow, Steven Stark, Talent Zoo, Zorbeez

{"title":"How to Make Devilishly Good Marketing","post_url":"http:\/\/www.beneaththebrand.com\/2009\/06\/devilishly-good-sales\/","feed_url":"http:\/\/www.beneaththebrand.com\/feed\/","author":null,"date":"2009-06-30 12:26:17","summary":"So, not five minutes after I finished my post yesterday asking if Billy Mays \u2014 and all of us \u2014 are destined for hell, whose booming voice do I hear coming from the television downstairs but Billy himself, hawking a mini-hamburger maker. I have to..."}

No, the glam rock group Kiss didn’t make a surprise appearance at Cannes (though it sounds like they could have used the excitement this year). I’m talking about the acronym Keep It Simple Stupid, which seemed to be the guiding principle for..
Topics: Advertising, Beneath the Brand, Campaign Critiques, Cannes, creativity, CumminsNitro, DRoga5, Experiential Marketing, Ideas, Industry Awards, Marketing Innovation, Obama, PR Lions, Queensland, Steven Stark, Talent Zoo, The Best Job In The World, The Great Schlep, Word of Mouth Marketing

{"title":"KISS at Cannes","post_url":"http:\/\/www.beneaththebrand.com\/2009\/06\/kiss-at-cannes\/","feed_url":"http:\/\/www.beneaththebrand.com\/feed\/","author":null,"date":"2009-06-24 05:48:18","summary":"No, the glam rock group Kiss didn’t make a surprise appearance at Cannes (though it sounds like they could have used the excitement this year). I’m talking about the acronym Keep It Simple Stupid, which seemed to be the guiding principle for.."}

OK, here’s a website you don’t want to be featured on: it’s called Your Logo Makes Me Barf and it’s a hall of shame for really bad logo design. Now it’s safe to say that most of these logos weren’t designed by...
Topics: art direction, Beneath the Brand, Brand Management, Design, logo design, logo design love, Steven Stark, Talent Zoo, your logo makes me barf

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