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We self-employed professionals spend a great deal of our marketing effort on searching for the right words. We read books, take classes, and hire consultants to help us write copy for our marketing materials. Writing sales letters, drafting brochures,...
Two or three years from now, experts say that US firms will be spending around $4.4 billion on behavioral targeting — directing advertisements specifically to your PC or ours. [COMMENT]
“Will this marketing approach be worth my while?” It’s aquestion independent professionals often ask. But there’s arelated question that, unfortunately, they ask much less often:“How much will it cost compared to what it brings in?”Surprisingly few.
Since President Barak Obama took office in January of 2009, Americans have been more optimistic about the economy and new direction of the country according to the New York Times and CBS News Polls on Monday.Two-thirds of the responses from the poll...
As many people know, the Conficker worm (a very nasty one) got released on November 21st, 2008. According to the OpenDNS team, 5% of the PCs in the US are infected, and that number goes as high as 13% in Vietnam. [COMMENT]

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