In the past I had often posed the idea of blogging and social networking as part of the CRM or BDC process. I saw it as a way to organize and cultivate individual relationships for dealers to sell more cars. Arguments against this suggest that CRM is...
Topics: automotive crm, Automotive Marketing, car sales, social media

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Read Part I or IIWhen I engage with dealers about how blogs and social media can effectively cultivate sales opportunities, they like what they hear. They get charged. But often in the midst of battle some dealers seem confused and unsure of their role...
Topics: Industry, social media

{"title":"Dealership Racketeering, Part III","post_url":"http:\/\/blog.autoconversion.net\/blog-marketing\/dealership-racketeering-part-iii\/","feed_url":"http:\/\/feeds.feedburner.com\/autoconversion","author":null,"date":"2009-02-04 13:18:10","summary":"Read Part I or IIWhen I engage with dealers about how blogs and social media can effectively cultivate sales opportunities, they like what they hear. They get charged. But often in the midst of battle some dealers seem confused and unsure of their role..."}

Read Part IIn the early days of Internet and the auto industry, some dealers jumped in to having a web presence and either made it work or didn’t. Some didn’t bother. Some waited a while and let things develop. Some pioneered. I remember the..
Topics: Automotive Marketing, Industry, social media

{"title":"Dealership Racketeering, Part II","post_url":"http:\/\/blog.autoconversion.net\/automotive-marketing\/dealership-racketeering-part-ii\/","feed_url":"http:\/\/feeds.feedburner.com\/autoconversion","author":null,"date":"2009-02-02 05:14:52","summary":"Read Part IIn the early days of Internet and the auto industry, some dealers jumped in to having a web presence and either made it work or didn’t. Some didn’t bother. Some waited a while and let things develop. Some pioneered. I remember the.."}

Part II.So here we are, just more than 2 years since AutoConversion was conceived. During this time I have seen blogs and bloggers come and go and I have seen some wonderfully grow. Jeff Kershner for example has experienced tremendous success with...
Topics: automotive, Automotive Marketing, internet, marketing

{"title":"Dealerships are not a commodity","post_url":"http:\/\/blog.autoconversion.net\/automotive-marketing\/dealerships-are-not-a-commodity\/","feed_url":"http:\/\/feeds.feedburner.com\/autoconversion","author":null,"date":"2009-01-06 04:38:01","summary":"Part II.So here we are, just more than 2 years since AutoConversion was conceived. During this time I have seen blogs and bloggers come and go and I have seen some wonderfully grow. Jeff Kershner for example has experienced tremendous success with..."}

When you consider the irony of America, what comes to mind for me is how soft we are.Highly polarized social issues such as abortion, gay marriage, and terrorism perpetuate anger and confusion while real economic situations such as declining real estate..
Topics: Current Events, economics, Industry

{"title":"The State of America","post_url":"http:\/\/blog.autoconversion.net\/current-events\/the-state-of-america\/","feed_url":"http:\/\/feeds.feedburner.com\/autoconversion","author":null,"date":"2008-11-16 21:05:39","summary":"When you consider the irony of America, what comes to mind for me is how soft we are.Highly polarized social issues such as abortion, gay marriage, and terrorism perpetuate anger and confusion while real economic situations such as declining real estate.."}