Nerves. Jitters. Fear. Anxiety. Exhilaration.All elements that make the first day of school unique and memorable.   My dad recently went through a similar first - branching out on his own as an enterpreneur to found Marketing Essentials...
Topics: About me, Business, Enterpreneurship, Hasselblad, Inspiration, Photographers, Photography, Polaroid Corporation, Ron Dawson

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Twitter is not a service that will appeal to everyone.  Allegedly 60% of Twitter users leave after the first month (although this doesn’t include those who switch to desktop apps like Tweetdeck).  I’d argue it’s because they only have.
Topics: howto, Oprah, Social Media, Social network, Social Networking, Twitter

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Chances are you’ve been part of a sales pitch - a meeting to demonstrate your product or capabilities with a potential buyer.  In my career I’ve been involved in many - both as the discussion leader, as I would prefer to call it, and as the..
Topics: Business, Consulting, Technology

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Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).  They’re fun, easy to use and engage the user in more than..
Topics: Facebook, Interactive Marketing, Rich Internet Applications, UGC

{"title":"Is User Generated Content the New Campaign Standard?","post_url":"http:\/\/adamhcohen.com\/is-user-generated-content-the-new-campaign-standard","feed_url":"http:\/\/feeds.feedburner.com\/typepad\/adamcohen","author":null,"date":"2009-05-18 11:08:44","summary":"Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).\u00a0 They’re fun, easy to use and engage the user in more than.."}

On Tuesday, May 12, the first annual Marketing and Advertising Thought Leaders Summit will be held in NYC.  I have the pleasure of joining Rosetta’s CEO Chris Kuenne to attend what is looking to be a very compelling gathering of industry...
Topics: Forrester Research, Interactive Marketing, Marketing, Marketing and Advertising, MATLS, Rosetta, Twitter

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