Association Marketing Springboard

Lindy Dreyer's personal blog exploring marketing best practices for membership organizations.

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How did that happen? The two year anniversary of this blog quietly slipped by last Friday. Last year I celebrated my blog's birthday with candles and ice cream . Mmmm...vanilla caramel fudge. This year, I'm celebrating by finalizing all the...
So this is really only a half-formed idea. I read this great post about Kodak's content marketing from @juntajoe and I've been chatting with some folks who have really great content, but can't seem to get it to stick because it isn't...
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This post is the fourth in a 4-part series on social media policies . In this part, we're looking at homebase policies--policies that apply to your own website, blogs, and hosted online communities. These might include terms of service, privacy...
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I feel very fancy. I've been invited to participate on the advisory board for SmartBrief on Social Media (SBoSM). If you're not familiar with it, SBoSM is a daily email newsletter that aggregates social media news from credible online sources. It.
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This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter....
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