Association Marketing Springboard
Lindy Dreyer's personal blog exploring marketing best practices for membership organizations.
Latest Content
What?! My blog is two years old?! - 167 days ago
How did that happen? The two year anniversary of this blog quietly slipped by last Friday. Last year I celebrated my blog's birthday with candles and ice cream . Mmmm...vanilla caramel fudge. This year, I'm celebrating by finalizing all the...
Blogging, web content, and marketing - 211 days ago
So this is really only a half-formed idea. I read this great post about Kodak's content marketing from @juntajoe and I've been chatting with some folks who have really great content, but can't seem to get it to stick because it isn't... Topics: blogging, Web 2.0
Social Media Policies - Part 4 - Homebase - 223 days ago
This post is the fourth in a 4-part series on social media policies . In this part, we're looking at homebase policies--policies that apply to your own website, blogs, and hosted online communities. These might include terms of service, privacy... Topics: social media policies
SmartBrief on Social Media Advisory Board - 259 days ago
I feel very fancy. I've been invited to participate on the advisory board for SmartBrief on Social Media (SBoSM). If you're not familiar with it, SBoSM is a daily email newsletter that aggregates social media news from credible online sources. It. Topics: SBoSM, social media
Social Media Policies - Part 3 - Official Outposts - 262 days ago
This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter.... Topics: social media policies
















