The surprise answer – run display ads.Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that  shows that display ad campaigns increase visits from search engine users by...
Topics: PPC, SEM / E-marketing, SEO

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Search Engine Marketing and Web Analytics Are Made for Each OtherThis is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your...
Topics: Analytics

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Hot on the heels of the announcement that Microsoft’s Bing & Yahoo will be teaming up to take on Google, StatCounter reports that Bing gained another 1% of the search market last month and is slowly but surely growing their share. In a preview..
Topics: PPC, Search Industry

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This is part of my series of posts that I’m putting together about how we approach PPC campaigns for our clients.My planned PPC Campaign Domination topics:Landing page optimizationCampaign organizationWhy cost per conversion isn’t ALWAYS the best...
Topics: PPC

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I’m putting together a series of posts about how we approach PPC campaigns for our clients.I plan on writing about:Quality Score & YouCampaign organizationWhy cost per conversion isn’t ALWAYS the best metricAligning your efforts with business.
Topics: PPC

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