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Latest Content

Change is Good, Except When it is Bad - 476 days ago

Remember when Coca Cola changed their recipe to be more like Pepsi, and created New Coke? Then everyone stopped buying Coca Cola because it was different, even though studies said people preferred the taste of New Coke? Mashable , my all-time favorite...
Topics: alan, alan rothstein, blog layout, blogging, mashable, rothstein, website revision

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8 Google Blogs for Search Marketing Professionals - 477 days ago

Google has blogs on almost all of their products. Here are a few Google blogs that Search Marketers can read and get a jump on the competition. 1) The Official Google Blog Insights into Google products, services, and algorithm. 2) The Official Google...
Topics: alan, alan rothstein, google, google analytics blog, google base blog, google blog, google mobile blog, google video blog, rothstein

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7 Advanced Google Tools For Internet Marketers - 485 days ago

Search professional or business analytics that is responsible for Internet marketing and search strategy? The following are 7 advanced Google tools that will help you be a better marketer: 1) Google Analytics - shows you how search rank correlates with...
Topics: alan, alan rothstein, google, google analytics url builder, google insights for search, google website optimizer, rothstein

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37 Google Tools to Enjoy the Internet - 493 days ago

Google SketchUp - 3D software tool for intelligent drawing. Google Pack - A free collection of software for your computer. Google's Blogger - Free and easy blog creation and hosting. Google Web Accelerator - Speeds up your computer for searching on...
Topics: alan, alan rothstein, google, google news, google video, google.com, orkut, picassa, rothstein, youtube

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Analytics is the Key To Search Success - 501 days ago

If a tree falls in the forest and no one is there to hear it, did it make a noise? This is a very well known argument but illustrates my point about analytics. If you don’t see how many people are looking at your website, where they are located, the...
Topics: alan rothstein, analytics, free analytics, google webmaster tools, paid search marketing, ppc, sem, seo

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