How well does your business follow up with customers who inquire about your products or services?  What about those who try your products and then just sort of fade away?  These are lost opportunities.  Customers who had interest in your product and...
Topics: Clear Tracks, followup, Relationship Marketing, Weebly

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Halloween is quickly closing in on us. It has long been one of my favorite holidays, and not just because I have a sweet tooth. I like halloween for the same reasons that I like marketing. It allows you to put yourself in someone elses shoes and take on..
Topics: Halloween, marketing, Mouse Clicks

{"title":"Toil and Trouble","post_url":"http:\/\/aheismann.com\/blog\/?p=169","feed_url":"http:\/\/aheismann.com\/blog\/?feed=rss2","author":"aheismann","date":"2009-10-19 01:15:21","summary":"Halloween is quickly closing in on us. It has long been one of my favorite holidays, and not just because I have a sweet tooth. I like halloween for the same reasons that I like marketing. It allows you to put yourself in someone elses shoes and take on.."}

This evening, I spent some time looking into what is new in advertising options at the mall.   While I’m aware that I’ve seen plenty of advertising while shopping, I had never stopped to consider the opportunities presented by using a...
Topics: A Better Mouse Trap, Advertising, mall, shopping

{"title":"Malls and the Teenage Clientelle","post_url":"http:\/\/aheismann.com\/blog\/?p=265","feed_url":"http:\/\/aheismann.com\/blog\/?feed=rss2","author":"aheismann","date":"2009-10-16 05:09:07","summary":"This evening, I spent some time looking into what is new in\u00a0advertising options at the mall.\u00a0\u00a0 While I’m\u00a0aware that\u00a0I’ve seen plenty of advertising while shopping, I had never stopped to consider the opportunities presented by using a..."}

Over at Ad-Mouse, I posted last week about Dove’s Campaign for Real Beauty  where they show the lengths that some images in advertising have been altered. Yesterday, I noticed this print ad from Ralph Lauren over at BoingBoing.net. This...
Topics: Filippa Hamilton, Photoshopping, Ralph Lauren, Skinny Model, Uncategorized

{"title":"To Edit or Not to Edit: Ralph Lauren","post_url":"http:\/\/aheismann.com\/blog\/?p=259","feed_url":"http:\/\/aheismann.com\/blog\/?feed=rss2","author":"aheismann","date":"2009-10-14 10:20:41","summary":"Over at Ad-Mouse, I posted last week about Dove’s Campaign for Real Beauty\u00a0\u00a0where they show the lengths that some images in advertising have been altered. Yesterday, I noticed this print ad from Ralph Lauren over at BoingBoing.net. This..."}

What is an effective mobile form of advertising for small businesses? Ok, so the title probably gave it away. Many small businesses have caught on that putting your name on your vehicle is a great way to advertise for many reasons.
Topics: Car Signs, Car Wrap, Clear Tracks, Vehicle Advertising, Vinyl Wrap

{"title":"Vehicle Advertising","post_url":"http:\/\/aheismann.com\/blog\/?p=253","feed_url":"http:\/\/aheismann.com\/blog\/?feed=rss2","author":"aheismann","date":"2009-10-06 04:08:45","summary":"What is an effective mobile form of advertising for small businesses? Ok, so the title probably gave it away. Many small businesses have caught on that putting your name on your vehicle is a great way to advertise for many reasons."}